Mumbai: OpenAI has unveiled its latest India-focused marketing campaign, ‘Everyday Superheroes’, celebrating how people across the country are using ChatGPT in their daily lives. Timed with the ongoing Indian Premier League season, the multi-language campaign highlights practical, real-world applications of AI across work, education, and everyday tasks.
Running from April 13 to May 31, the multimedia campaign features a series of seven films set across different IPL host cities. Each film captures relatable scenarios where individuals use ChatGPT to solve problems, create solutions, or simplify daily routines, positioning AI as an accessible and useful tool for a wide range of users.
As part of its broader strategy, OpenAI is leveraging India’s deep-rooted cricket culture by partnering with leading IPL franchises, including Chennai Super Kings, Delhi Capitals, Lucknow Super Giants, Royal Challengers Bengaluru, and Rajasthan Royals. These collaborations aim to integrate ChatGPT into the fan experience through innovative, engagement-led initiatives.
One such initiative is the ChatGPT Match IQ Award, which recognises the smartest decision made during each match. Selected by team coaching staff after the final ball, the award highlights players whose strategic thinking significantly influenced the game, with moments shared via short-form video and social content.
Additionally, OpenAI has introduced #FullFanMode, a custom GPT experience that allows fans to interact with the AI tool directly. Through a dedicated platform, users can upload images to create personalised posters in their favourite team’s colours and share them on social media for a chance to win match tickets.
“Across India, people are using ChatGPT in practical, everyday ways, often in use cases we didn’t anticipate. ‘Everyday Superheroes’ builds on that insight, highlighting how people are already bringing AI into their daily lives in relatable ways. Given the scale and cultural relevance of cricket, the sport is a natural way for OpenAI to connect with consumers in the country, and we’ll continue to find the right moments to integrate within this cultural phenomenon,” said Sheeladitya Mohanty, Head of Marketing, OpenAI India.
The campaign is being rolled out across more than 150 television channels and over 25 digital platforms, spanning live IPL broadcasts as well as general entertainment networks. The films are available in nine languages, including English, Hindi, Tamil, Kannada, Telugu, Malayalam, Bengali, Gujarati, and Marathi, ensuring wide regional reach.
Directed by Abhinav Pratiman and produced in collaboration with Early Man Film, the campaign reflects OpenAI’s focus on localised storytelling and cultural relevance as it expands its footprint in India.
