TAM AdEx: Ad Volumes for Retail Sector grew by 90% in 4th Qtr over 1st Qtr of 2020
In the second part of the TAM report of TAM AdEx Overview of Advertising by the sector: Retail Ad. The ...
Growth in beauty and personal luxury advertising will remain below market average at 1.7% in 2021 and 2022: Zenith report
Decreased consumer demand for cosmetics and fragrances amid continued social distancing will restrain the recovery in beauty and personal luxury ...
In 2021, we want to continue to help align our internal teams to the new ‘normal’ while adhering to the safety norms: Pradeep Dwivedi
In 2021, we want to continue to help align our internal teams to the new ‘normal’ while adhering to the ...
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018
Recently TAM shared its report on Advertising by the sector: Retail. The report was divided into two parts, the 1st ...
Discovery announces content line up across genres including wildlife, lifestyle, auto for February 2021
Mumbai: Discovery Communications India enters the month of February with a bang as it launches exciting new shows across channels. Discovery, ...
Bolo Indya launches #DesiRomance campaign to celebrate Indian Love, this Valentine’s Day
New Delhi: With Valentine’s Day just around the corner, the homegrown passion economy drove short video platform, Bolo Indya to ...
Creating Next-gen Stores for the “revenge-spending” Phase
The retail industry is going through a transformational period that has many scaling back physical operations, and many malls having ...
Understanding a Startups’ Rationale to Implement ROI based Communications Campaigns
Start-ups across sectors have been leveraging technology in a bid to onboard clients and expand across geographies. Be it in ...
Budget 2021 stresses on Atmanirbhar Bharat
The Union Budget coming in the wake of COVID 19 has been given thumbs up by the industry. There is ...
Packaging done just right!: Amit Shah, Jt. President & CMO, UFlex
Packaging done just right! Amit Shah, Jt. President & Chief Marketing Officer (Flexible Packaging Business) UFlex. After impact-driven efforts by ...
