New Delhi: With Valentine’s Day just around the corner, the homegrown passion economy drove short video platform, Bolo Indya to launch the #DesiRomance campaign to celebrate the much-awaited Valentine’s week in Indian style across its 14 languages. Starting from Feb 6th, the week-long campaign will demonstrate and capture the journey of love of its creators and users, who will be encouraged to create exciting UGC videos, sharing their experiences, love proposals, heartbreaks, etc full of fun, humor, and creativity to cherish their love with an Indian-twist.
On Rose & propose day, which is on February 7-8th, the #Kahinkisirose challenge will be live to invite Bolo Indya users to recognize their favorite creators and share rose emoticons with them on the most liked videos as gratitude to express their love & fondness towards their favorite creators. On Sorry Day, creators can upload quirky and fun videos using #SorryDarling to express everyday fights that couples go through in a relationship. The best UGC videos as well as creators who receive the highest number of roses will be given gift hampers from Bolo Indya’s Special Moments team.
“Bolo Indya’s Special Moments team” is the newly created moment marketing team that works closely with B2C brands to promote them directly as well as indirectly through various campaign activations happening on the platform from time to time. The week-long Valentines’ day campaign is expected to create higher traction on the platform in the backdrop of the majority of its audience within the age range of 18-35 years and the event is closer to their hearts. The campaign will boost the content creation using various interactive tools currently live on the platform including its recently launched dubbing feature, lip-sync tools, special effects videos, slow-mo, and many more.
Bolo Indya is supported by an easy UI, robust editing tools, and advanced filters. Bolo Indya has witnessed exponential growth in the past few months driven by its newly launched feature, Bolo Meets. Bolo Meets is attracting a large number of creators to monetize their content via the Bolo Indya platform; in line with the passion-driven creator economy.
Launched in May 2019, Bolo Indya, the passion economy is driven short video content platform has over 68 lakh monthly active users across Android, iOS, and OEM Appstore with over 28 lakhs creators creating close to 20 lakhs videos daily. The platform is already present in over 14 languages with good penetration in tier 1/2/3 and 4 cities.