Indian agencies lead WARC Prize for Asian Strategy 2020 shortlist with 8 entries
Singapore: A total of 22 campaigns representing a wide range of brands and categories from nine markets have been shortlisted ...
Compared to IPL 11 number of brands during IPL 12 also increased by 13%: TAM AdEx-IPL Curtain Raiser-II
The TAM AdEx-IPL Curtain Raiser-II, a report based on On-screen* advertising during IPL 12, it covers on-screen advertising during live ...
I would say, “Put your money where your consumer is”, because the consumer today is channel or media agnostic: Sathya Namakkal, OMD Mudramax
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human ...
I feel our real strength lies in growing in the new zone of Data-Driven Marketing: Benedict Hayes, Ethinos Digital Marketing
With over two decades of rich experience in the digital space, Benedict Hayes leads the digital-first teams at Ethinos Digital ...
Mumbai Indians adds global brands Cadbury, Marriott Bonvoy & Colgate for multi-year deals to its sponsorship kitty
Mumbai: Mumbai Indians has set a new benchmark in sponsorship sales with strong previous seasons performances, enabling the defending champions ...
ShareChat acquires HPF Films to strengthen its content operations, creator engagement and brands solutions
New Delhi: ShareChat, the leading Indian social media group, today announced its acquisition of HPF Films, a video production company ...
Doceree launches India’s 1st Integrated Programmatic Email Ad-serving Solution for Physicians
New Delhi: In its bid to make Physician marketing effective and efficient, Doceree today launched India’s 1st Integrated Programmatic Email ...
Nippon Paint continues association with Chennai Super Kings, becomes Associate Sponsor for the third time
Chennai: Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer today announced its sponsorship alliance with leading ...
Bajaj Consumer Care Joins hand with IndiaMART, to enhance their digital presence in B2B market segment
New Delhi: IndiaMART InterMesh Ltd., today announced that Bajaj Consumer Care has engaged the services of IndiaMART platform to target ...
ALTBalaji marketing strategy to drive subscription with minimum spends
Mumbai: With its Made in India content strategy and affordable pricing strategy aided by a wide distribution network, ALTBalaji has ...
