• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, February 25, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Bajaj Consumer Care Joins hand with IndiaMART, to enhance their digital presence in B2B market segment

by Editorial
September 16, 2020
in Featured, Marketing
2 min read
Bajaj Consumer Care Joins hand with IndiaMART, to enhance their digital presence in B2B market segment
Share Share ShareShare

New Delhi: IndiaMART InterMesh Ltd., today announced that Bajaj Consumer Care has engaged the services of IndiaMART platform to target potential customers of FMCG products range in the B2B category.

Jaideep Nandi
Jaideep Nandi

On this development, Mr Jaideep Nandi, MD, Bajaj Consumer Care Ltd. said, “Looking at the current trend of increasing consumer traction on the e-commerce platforms due to the coronavirus pandemic, it is the right time to expand our footprints into online B2B consumer market segment. Today, IndiaMART is the go-to marketplace for all types of businesses with a pan India coverage. Hence post joining hands with IndiaMART we are looking forward to targeting high intent B2B audience. We are hopeful to strengthen the online reach and visibility of Bajaj Consumer Care FMCG products with the increased digital presence.”     

IndiaMART, is the largest B2B online marketplace in the country with over 100 million registered users. IndiaMART exploits the latest in technology like artificial intelligence, machine learning and data analytics to leverage the robust behavioural matchmaking that connects suppliers with relevant buyers and vice versa, helping businesses to scale up with increased exposure on India’s largest online marketplace.

The e-commerce sector in India has witnessed tremendous growth in recent years, and the pandemic has brought in a new wave of consumers looking for contactless buying. The rising internet and mobile penetration in India have resulted in the rapid adoption of the e-commerce model of business and it is estimated to become a $230 billion industry by 2028 accounting for almost 10% of the retail market.

Speaking on this development, Mr. Dinesh Gulati, COO, IndiaMART InterMESH Ltd., said, “Enterprises all over the world are looking to explore digital channels to expand their reach and visibility to target new customer bases not serviced directly through existing sales and distribution networks. Online has become the new norm especially post the Coronavirus outbreak, wherein the businesses are trying to explore the digital way of doing business. IndiaMART provides an enabling marketplace and a large ecosystem to buyers and sellers to expand their reach and penetration.”

He further stated, “In the last six months we’ve witnessed above 40% growth in buyer traffic for consumer care products such as hair oil, face creams and sunscreen, and over 100% for hand sanitizer. This association will enable Bajaj Consumer Care with an alternate sales channel to reach high intent buyers easily.”

Today, more and more businesses are utilizing digital mediums for generating leads backed with insights into the consumer mindscape. Digital platforms like IndiaMART provide a significant understanding of the way people are engaging online for enquiries, purchase decision making and sales. Several enterprises are already generating leads from potential buyers through IndiaMART’s Enterprise Solutions initiative, thus unlocking the digital way of doing business. Today, more than 350+ leading brands across major industries like Healthcare, Construction Equipment, Oil & Lubricants, Generators, Commercial ACs, Farm Equipment, Hand and Power tools, Commercial Vehicles are executing plans to generate incremental business growth through their association with IndiaMART.

Tags: Bajaj Consumer CareDinesh Gulati IndiaMART InterMESHJaideep Nandi Bajaj Consumer Care

Related Posts

Unemployment emerges as India’s biggest worry, pushes COVID19 to 2nd spot in February: Ipsos survey
Featured

Unemployment emerges as India’s biggest worry, pushes COVID19 to 2nd spot in February: Ipsos survey

by Editorial
February 25, 2021
0

New Delhi: According to the February wave of the Ipsos What Worries the World global survey, Unemployment has emerged as...

Read more
Nielsen rolls out id resolution system for global attribution measurement
Advertising

Nielsen rolls out id resolution system for global attribution measurement

by Editorial
February 25, 2021
0

Mumbai: Nielsen (NLSN) today announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution....

Read more
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021
ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021
Shahir Muneer, Founder and Director,Divo

Influencer marketing is here and well to stay, with the number of brands and adoption to it increasing day by day: Shahir Muneer

February 24, 2021
We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

February 24, 2021
ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

February 23, 2021

Subscribe to Newsletters

Trending

Airtel enters the Ad Tech industry with Airtel Ads; Enables brands to en­gage with over 320 mn customers
Advertising

Airtel enters the Ad Tech industry with Airtel Ads; Enables brands to en­gage with over 320 mn customers

by Editorial
February 24, 2021
0

New Delhi: Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has entered the advertising business with the launch of Airtel Ads...

ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021
MX Player ropes in Sidd Mantri as Senior VP, Product

MX Player ropes in Sidd Mantri as Senior VP, Product

February 25, 2021
COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewership.

COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewers

February 25, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.