Singapore: A total of 22 campaigns representing a wide range of brands and categories from nine markets have been shortlisted for this year’s tenth edition of the WARC Prize for Asian Strategy, a search for the smartest strategic ideas from Asia’s marketing industry.
Indian agencies lead the way with the most campaigns shortlisted (8), followed by China (4), Hong Kong (2), Singapore (2), Bangladesh (1), Japan (1), Malaysia (1), Philippines (1), Vietnam (1) and Regional (1).
Out of 8 shortlists 3 were from McCann India that includes Campaigns for Coca-Coal, Harpic and Zomato, 2 Campaigns from Leo Burnett includes Shaadi.com and Fortis Hospitals and One campaign each from FCB India (Time of India), Cheil India (Samsung) and Ogilvy India (Fevikwik).
A variety of categories are represented, including automotive, finance, FMCG, telecommunications and travel, with international brands, such as Coca-Cola, McDonald’s, Harpic, Nike, Pantene as well as local brands, including Nikkei, Singtel and Zomato making the shortlist.
The 10th WARC Prize for Asian Strategy, is currently being judged by an eminent panel of 26 client- and agency-side experts. Free to enter, the winners of the top award-winning papers will share a US$10,000 prize fund.
The winners will be announced on 21st October. Insights of the winning case studies will be published in WARC’s 2020 Asian Strategy Report, to be released at an event in Singapore early November.
WARC Prize for Asian Strategy 2020 shortlist are as following: