What Drives Value: Tanvi Mehta, Ramaswamy Ranganathan and Sudarshan R
Companies create value for their shareholders by investing cash now and creating value in the future. The amount of value ...
BARC WK 19: Star Plus continues to lead Hindi GEC Pay-TV and Urban category; DD National drops down to 6th position in Hindi GEC Rural
In week 19 the Hindi GEC Pay-TV category, we see Star Plus leading with 859mn impressions according to the television ...
How brands can leverage strategic communications to tide over the Post COVID Slowdown
The Covid pandemic has had a huge impact on the global economy, with the lockdown forcing businesses to a halt ...
OOH in the post COVID-19 era – Measurement matrix is the key
The Coronavirus pandemic has put the whole world on a ‘pause’ mode. What is going to happen once the enforced ...
SBI General Insurance assigns its creative mandate to Rediffusion Brand Solutions
Mumbai: SBI General Insurance, one of India’s leading general insurance companies has assigned its creative duties to Rediffusion. SBI General ...
BBDO India along with Tyre brand Ralco has a message for all of us
Singapore: India’s leading automotive tire brand Ralco has a message for all of us who are patiently waiting for the ...
Gemius join hands with Surat Municipal Corporation to document the exemplary work done by the Civic body during COVID-19 Crisis
Gemius Design Studio- 360 Degree marketing and branding agency join hands with Surat Municipal Corporation to create documentaries for the ...
We have not seen difficult times like this ever that possibly changes every rule previously written of doing business – Mahendra Soni, Co-Founder & Director, SVF
The country went into a lockdown mode 50+ days ago, during this period of lockdown, most businesses are going through ...
In the next few quarters we will see freakonomics at its best – Ambika Sharma, Founder & Managing Director, Pulp Strategy
While we understand that these are difficult times and the country is already in lockdown 4.0; digital agencies continue to ...
The lesson is about respect, it’s about care, it’s so simple yet amongst humans so rare: Fabian Cowan in Beyond#WFH
Beyond #WFH is our initiative to spread positivity and inspire our readers by inviting leaders and friends to share what ...
