Singapore: India’s leading automotive tire brand Ralco has a message for all of us who are patiently waiting for the lockdown to end and are eager to get back on the roads.
The roads in India have seen a drastic change since the lockdown and if they could speak, what would they say?
#RideAgainResponsibly – a message from Ralco, urges people to take the responsible path when they are back on the roads by driving responsibly with minimal honking and adhering to traffic regulations. This way the roads will be more than happy to have us back.
Created and executed completely in-house by BBDO India along with Ralco tires, they brought this movement to life in the form of a digital film inspiring people to ‘Tread New Paths’.
With the brand philosophy ‘Tread New Paths’, Ralco has always believed in progressive perspectives and embracing change by bringing highly relevant social conflicts and individual behaviors to light, encouraging necessary action.
Yogeshwar Sharma, VP Advertising – Ralson(India) Ltd calls this a socially relevant, refined, innovative, and emotional brand promotion aligned with the brand’s ethos.
Hemant Shringy, Chief Creative Officer, BBDO India – Mumbai added, “We are proud to partner with a socially conscious brand to help put out a message that inspires people to reflect on their on-road behavior, as we slowly and carefully step towards a post lockdown world”
You can view the video on the following link: