JioStar records highest-ever IPL reach as TATA IPL 2026 playoff battle heats up
Mumbai: JioStar has recorded the highest-ever reach for the TATA IPL as the tournament heads into an intense playoff race, ...
Navratna Cool Talc and Wondrlab reunite the Dhawans for a high-energy summer campaign
Mumbai: As temperatures rise across the country, Navratna Cool Talc has unveiled a high-energy summer campaign featuring actor Varun Dhawan ...
Just In Time brings domestic chaos alive with Ayushmann Khurrana and Sara Ali Khan
Mumbai: Just In Time, India's largest house of international watch brands, has announced its collaboration with Pati, Patni Aur Woh ...
The Next Big Marketing Divide: Brands That Adapt Fast vs Brands That Still Plan Slow
There was a time not too long ago when marketing was defined by long cycles, layered approvals, and meticulously crafted ...
The Latency Tax: Digital Media Buying’s Biggest Invisible Cost
Digital advertising has long run on two promises, massive scale and surgical precision. Programmatic reach came first. Then came sophisticated ...
Jagran New Media elevates Anil Pandey as Managing Editor
Mumbai: Jagran New Media has appointed senior journalist Anil Pandey as its Managing Editor, strengthening its editorial leadership at a ...
Athleisure in India is clearly moving from being just a lifestyle choice to a performance-driven category: Arjun Gupta, Kragbuzz Sports
At a time when India’s athleisure market is largely dominated by fashion-first and global legacy brands, Kragbuzz Sports is carving ...
Netflix expands ads business, global reach and content slate at Upfront 2026
Mumbai: Netflix has outlined an aggressive expansion of its advertising business, technology capabilities and content pipeline at its fourth Upfront ...
India’s microdrama market eyes 500 million viewers as short-video boom reshapes entertainment: BDO
Mumbai: India’s rapidly expanding short-video culture is laying the groundwork for a new entertainment category, with daily microdrama viewership in ...
15% of India’s creators are now registered business entities as influencer marketing crosses a structural threshold: Kofluence
Bengaluru: Kofluence, an Ad-Tech influencer marketing platform, has released Decoding Influence: Annual Research Report 2026 — its flagship annual study ...
