Mumbai: Bengaluru-based creative agency Clevertize has announced the launch of Clevertize B2B Tech, a dedicated business unit focused on serving AI-powered SaaS and enterprise technology brands as they navigate an increasingly crowded and competitive market environment.
The move comes as enterprise and B2B technology companies face growing challenges in differentiation, with the rapid rise of AI further narrowing distinctions across products, services and messaging.
Clevertize B2B Tech has been launched with a focus on helping enterprise brands move beyond traditional B2B marketing approaches centred on performance campaigns, product-led communication and standard thought leadership formats. Instead, the agency is positioning brand storytelling and creative communication as a strategic growth lever for enterprise and SaaS businesses.
According to the agency, enterprise technology brands are increasingly seeking ways to stand out through stronger narratives and more distinctive communication strategies, especially as buyers become more selective and category messaging becomes increasingly homogeneous.
The new unit plans to leverage AI-led creative execution and motion-led storytelling to create focused brand campaigns designed to build awareness and engagement while maintaining budget efficiency.
Commenting on the launch, Sagar Nidavani, Founder & CEO, Clevertize, said, “The line between B2C and B2B in a traditional sense is blurring. Thanks to the AI storm, it’s coming fast for enterprises across the world. For technology companies that claim ‘we are a supermarket of services’, that will not work anymore. This is where the template that has worked for two decades will not work anymore and we are here with proof of concept, to partner with enterprises that can see this. We are focused on helping the CMOs with two things, one, use the brand as a lever for growth, and two, prove point number one.”
The agency highlighted examples of recent work that it says demonstrate this approach in practice.
For Infosys Topaz AI Next, Clevertize stated that its campaign strategy connected directly with global enterprise decision-makers and delivered 247% growth in traffic by moving beyond conventional B2B communication formats.
Similarly, for eBay Global Selling, the agency reported increasing share of voice from 5% to 49%, helping improve visibility and brand recall in a highly competitive category.
Sharing his perspective, Rohan Jawalkar, Creative Director, Clevertize, added, “The crowded enterprise tech space is just humming with traffic. A blur of brands in word clouds. And growth is nature’s norm while staying lean. For me these seem like the ideal conditions for a brand storm. From a creative lens, there needs to be a balance of risk and conviction to make the plunge worth it. At the essence, we are looking to connect with people to relate with a brand. This we feel will really count in the long run.”
Highlighting the importance of stronger brand investment within enterprise marketing strategies, Saumya Agrawal, Co-founder, said, “Majority of the CMOs agree that brand drives business results. However, less than 25% of them prioritize it in their budgets. That gap is not a knowledge problem – it’s a right partner problem. Our aim is to close that gap. We want to help enterprises make the brand their advantage, not their afterthought. And we do it without asking anyone to wait 6 months to find out if it paid off.”
Clevertize B2B Tech will cater to technology and AI-powered SaaS businesses across global markets including North America, the UK and Europe, operating out of India as the agency expands its focus on enterprise-led brand transformation and AI-driven storytelling solutions.
