7UP® surprises cities with CGI Snow in ‘7 Days of Super Duper Summer’ social stunt
Mumbai: As the mercury rises, 7UP® is turning the summer heat into a refreshingly cool experience with its latest campaign, ...
Airtel Partners with Perplexity to Offer Free Perplexity Pro Subscription to 360 Million Customers
New Delhi: In a landmark move in India’s AI and telecom space, Bharti Airtel has announced a strategic partnership with ...
GDi Partners collaborates with Publieze Media to drive inclusive growth vision
Mumbai: GDi Partners, a mission-driven organisation enabling government and social sector reforms through data, technology, and systemic process improvements, has ...
CavinKare’s Meera Strengthens Its Goodness of Tradition Offering With The Launch of Rice Kanji (Rice Congee) Shampoo
Chennai: Reinforcing its legacy of bringing traditional wisdom to modern-day consumers, Meera, the flagship haircare brand from the house of ...
Content at Scale, Not Chaos: Why Execution Is the Unsung Hero of Great Campaigns
A few weeks ago, an e-commerce brand launched a content series built around small, everyday moments, early morning chaos, late-night ...
Grammy Winner Rosalía joins New Balance as Global Ambassador
Mumbai: Global fashion and music icon Rosalía has officially joined New Balance as its latest global ambassador, marking a bold ...
Magic Moments’ campaign explores how magic often shows up in the most unexpected moments
MUMBAI: Vodka brand Magic Moments today released its latest campaign, featuring actress Kriti Sanon with launch of its music video ...
The Masculinity Disconnect: Why Indian Advertising Must Rethink How It Portrays Men
In India’s vibrant and ever-evolving cultural landscape, one aspect of identity remains strikingly underexplored—and often misunderstood—in mainstream advertising: masculinity. A ...
Content today faces a huge challenge in keeping up with shifting audience tastes: Aparna Ramachandran, Balaji Telefilms
Entertainment company Balaji Telefilms is now making moves into the digital content space—leveraging its storytelling legacy to deliver originals that ...
The Astor Goa Taps The Other Circle for 360° PR Mandate Across India
Mumbai: The Astor Goa, a design-forward all-suite boutique hotel located in Candolim, has appointed homegrown communications agency The Other Circle ...
