Mumbai: The Astor Goa, a design-forward all-suite boutique hotel located in Candolim, has appointed homegrown communications agency The Other Circle (TOC) as its official PR and communications partner for India. The collaboration marks a strategic move to amplify The Astor Goa’s distinct “quiet luxury” positioning through a carefully curated 360° communications strategy.
Launched in late 2023, The Astor Goa is known for its understated elegance, expansive suite inventory—the largest in Goa—and thoughtfully curated guest experiences. With offerings like breakfast till noon, complimentary minibars, and immersive local activities, the hotel invites guests to slow down and savour life, redefining what modern luxury means.
The association with TOC marks a return to the agency’s roots in hospitality storytelling. Known for its evocative work across entertainment, education, lifestyle, fintech, and culture, TOC’s appointment signifies a full-circle moment.
“Hospitality has always been our first love,” said Aakanksha Gupta, Founder & CEO of The Other Circle. “The Astor Goa isn’t about being loud—it’s about being thoughtful. That kind of honesty is rare, and it’s exactly what drew us in. It reflects everything we believe in—design with depth, luxury with soul, and storytelling with sincerity. It’s not just a hotel; it’s a state of mind. We’re excited to help it find the audience it truly deserves.”
Vikram Puri, Managing Director at The Astor Goa, added, “We built The Astor Goa on a simple idea: that real luxury today is space and time—and the freedom to use it the way you choose. Everything we’ve designed is to help our guests slow down, truly and fully unwind and savour thoughtful hospitality. TOC got that instantly. We are confident that their approach to storytelling coupled with insight-driven communication will help us grow our presence and bring The Astor’s narrative to life in a way that’s meaningful.”
Under the new mandate, TOC will develop and implement an integrated communications roadmap that includes earned media, editorial storytelling, influencer engagement, digital PR, and industry thought leadership—aimed at building The Astor Goa’s distinct brand identity across key audiences and platforms.
As The Astor Goa continues to redefine luxury with intention and soul, this partnership is set to create narratives that leave a lasting impression—because it’s not just about where you stay, but how it stays with you.
