Boult goes bold with GOBOULT, aims for ₹1,000 cr and 30,000 retail touchpoints
Mumbai: Boult, a personal tech and wearables brand, has announced a major brand transformation — unveiling its new identity GOBOULT. ...
Not Just Breaking News, But Fixing What’s Broken: Kamlesh Sutar on Zee 24 Taas’ Editorial Playbook
Kamlesh Damodar Sutar, Editor of Zee 24 Taas, is a veteran journalist and acclaimed author with over two decades of ...
70% of Indian consumers are fatigued by repetitive ads: The Trade Desk’s “The Untapped Opportunity of Omnichannel”
Mumbai: A new study released by global advertising technology platform, The Trade Desk, titled “The Untapped Opportunity of Omnichannel,” reveals ...
Digital Advertising Takes 46% Share as India’s Ad Market Crosses ₹1 Lakh Crore: Crisil
Mumbai: India’s advertising industry has entered a new era, breaching the ₹1 lakh crore mark in fiscal 2024-25, driven predominantly ...
JCDecaux India and VIOOH partner to launch programmatic DOOH at Bengaluru Airport
Bengaluru: JCDecaux India, the Indian subsidiary of the world’s leading outdoor advertising company, has announced a strategic partnership with VIOOH, ...
Cloud.in names Abhay Joshi as Vice President – Sales and Strategy
Pune: Cloud.in has announced the appointment of Abhay Joshi as Vice President, Sales and Strategy, in a move aimed at ...
StevePriya crafts campaign for The Sleep Company featuring Anil Kapoor’s sleep message
Mumbai: In a bold and refreshing creative move, StevePriya—the independent agency founded by former JWT creative veterans—has launched a new ...
Campaigns, Not Just Content: Why Brands Need Big Ideas That Outlive the Feed
We live in a time where speed has overtaken substance. Marketing teams today are under constant pressure to keep showing ...
Trust, Tech & Tangible ROI: The New Influencer Mandate – Danish Malik, Boomlet Group
Mumbai: In an interview with Medianews4U, Danish Malik, CEO & Founder of Boomlet Group, offers a sharp perspective on how ...
BLR Airport reinvents brand experience with new sonic identity, ‘Rhythm of BLR’
Mumbai: In a move to elevate travel into a deeply personal and immersive experience, Kempegowda International Airport Bengaluru (BLR Airport) ...
