Mumbai: In a move to elevate travel into a deeply personal and immersive experience, Kempegowda International Airport Bengaluru (BLR Airport) has unveiled its new sonic identity — Rhythm of BLR. Created in collaboration with India’s pioneering sonic branding agency BrandMusiq, the identity draws from the BLR Anthem composed by three-time Grammy® Award-winner and Padma Shri recipient Ricky Kej. This latest initiative is part of the airport’s larger Feels Like BLR campaign, aimed at turning the airport into more than a transit point — into a space that connects with travellers emotionally and culturally.
Music has long been known to create emotional resonance and instant brand recall. Rhythm of BLR is designed to evoke warmth, nostalgia, and connection — reflecting the vibrant culture of Bengaluru and the human stories that begin and end at the airport.
Rooted in the BLR Anthem, Rhythm of BLR is a sonic blend of local and global influences. It fuses Carnatic elements such as the mandolin and mridangam with Western instruments like the acoustic guitar, piano, and an uplifting chorus. The result is a rich musical tapestry that mirrors Bengaluru’s heritage and cosmopolitan spirit.
Hari Marar, Managing Director & CEO, Bangalore International Airport Ltd (BIAL), said, “Every journey begins and ends with emotions. At BLR Airport, we’ve always believed that travel should connect not just places, but people, feelings, and memories. Rhythm of BLR is an extension of that belief — a sonic expression of Bengaluru’s spirit that welcomes you, comforts you, and stays with you long after you’ve left the airport. For us, this isn’t just a sound, rather a part of our identity, a reminder that you’re home, or on your way to something special.”
Rajeev Raja, Founder & Soundsmith, BrandMusiq, added, “A powerful sonic identity starts with emotional clarity. The identity was shaped through a thoughtful, three-stage creative process, beginning with a deep-dive into the airport’s brand personality. Guided by Indian emotional frameworks such as the Navarasas, and the brand’s own narrative of transformation and magic, we worked to translate the brand’s purpose and personality into a soundscape that expresses Shringara (warmth), Veera (inspiration) and Hasya (delight), central to the BLR Airport experience. The result is a ‘Mogo’ — a musical logo — that becomes the airport’s audible soul.”
Shalini Rao, Chief Marketing Officer, BIAL, noted, “Airports are often places where emotions run high — reunions, farewells, first steps and last looks. With Rhythm of BLR, we wanted to weave a familiar thread through those moments. It’s more than a sonic identity; it’s a sensory anchor that makes every traveller feel seen, grounded, and connected to Bengaluru, no matter where they’re headed. Just like a signature fragrance or a favourite tune, we hope it becomes part of every passenger’s memory of BLR Airport, something they carry with them, wherever they go.”
The Rhythm of BLR rollout builds on a broader vision to enhance the emotional landscape of travel through multisensory elements — from curated art installations to the BLR fragrance and now, a signature soundscape. As this musical identity plays across key touchpoints at the airport, it aims to provide a consistent and comforting reminder of home, innovation, and the essence of Bengaluru.
