Bengaluru: JCDecaux India, the Indian subsidiary of the world’s leading outdoor advertising company, has announced a strategic partnership with VIOOH, the leading global supply-side platform (SSP) for premium digital out-of-home (DOOH) inventory. This collaboration marks a significant step forward in programmatic advertising in India, unlocking exclusive digital media access at Kempegowda International Airport Bengaluru, the country’s third-busiest and fastest-growing airport.
The partnership enables programmatic buying of 64 high-impact digital screens, strategically placed across key passenger touchpoints, delivering over 41 million monthly impressions. These digital assets provide advertisers with powerful access to a high-value audience of business travellers, frequent flyers, and affluent consumers — all within a premium airport environment.
The Bengaluru airport handled 41.88 million passengers in the most recent financial year, an 11.6% growth compared to 37.53 million the previous year. With connectivity to over 110 domestic and international destinations via 39 airlines, the airport has become a critical node for both business and leisure travellers.
JCDecaux’s programmatic DOOH inventory will be accessible through the VIOOH Trading Manager platform, which seamlessly connects buyers and sellers in the DOOH space. The offering is enhanced by JCDecaux’s proprietary Airport Audience Metrix (AAM) methodology — a global standard for measuring DOOH ad impressions across airport environments.
Gavin Wilson, Global Chief Commercial Officer at VIOOH, said, “Our partnership with JCDecaux India represents a significant milestone in expanding our programmatic marketplace into one of Asia’s most dynamic transport hubs. India’s third busiest airport, combined with its exceptional business traveller demographics and high-intent shopping audience, creates unparalleled opportunities for brands seeking to reach affluent, engaged consumers. The multi-million monthly impressions across premium locations ensure maximum impact for advertisers targeting India’s most valuable consumers and visitors.”
Frederic Brun, Managing Director at JCDecaux India, added, “India is entering a new era for digital out-of-home, and we are proud to lead this transformation with VIOOH at one of the country’s most dynamic and fast-growing airports. Kempegowda International Airport Bengaluru is emblematic of India’s exponential air travel growth and offers a unique audience of business and leisure travellers. This programmatic launch marks a major milestone for brands seeking to engage high-value travellers in premium environments with both scale and precision. We are excited to offer this cutting-edge solution to advertisers looking for measurable performance and brand impact.”
Through this programmatic offering, advertisers can now benefit from greater flexibility, real-time precision targeting, and improved campaign efficiency, ensuring impactful engagement with India’s most sought-after traveller segments.
