Mumbai: Tata Consumer Products Limited (TCPL) has unveiled its first-ever corporate brand film, ‘For Better. In Every Step.’, marking a significant milestone in the company’s evolution from a tea and salt business into a diversified FMCG player. The film’s launch coincides with a landmark year for the company, which crossed ₹20,000 crore in revenue in FY2025-26, its highest annual revenue since inception.
The corporate film highlights Tata Consumer Products’ transformation journey, celebrating the everyday role its brands play in consumers’ lives while reinforcing the company’s long-term ambition of becoming a premier FMCG company. Through a narrative built around daily moments—from a morning cup of tea to meals prepared with Tata Salt and coffee breaks—the film reflects the company’s commitment to enriching consumers’ lives through trusted products.
The film also showcases the company’s evolution across sourcing, manufacturing, distribution, brand building, sustainability, governance and community engagement. With a portfolio of more than 20 brands, operations spanning five continents and a workforce of over 11,000 employees, the campaign underscores Tata Consumer Products’ growing scale while reaffirming its commitment to innovation, responsible business practices and consumer trust.
Commenting on the launch, Sunil D’Souza, Managing Director and Chief Executive Officer, Tata Consumer Products Limited, said, “For Better. In Every Step. is not just a film—it is our philosophy. Every milestone we have achieved, including this year’s record consolidated revenue, reflects our commitment to building a consumer-centric company that people trust. This film tells our story of transformation—step by step—our legacy, our growth, our people, our ethics, and our future. Every brand we build, every product we offer, carries with it the trust that millions of families have placed in us, because that is what trust looks like when it is truly earned. This film is our way to honour that relationship: with the homemaker who has reached for Tata Salt for decades, with the tea farmer whose livelihood we are committed to, and with the generation that will inherit the planet we are responsible for today. ‘For Better. In Every Step.’ captures not just where we are today, but where we are headed. It reflects our ambition to establish ourselves as a premier FMCG company, while staying true to the Tata ethos of trust and responsibility across every dimension of our business.”
Nidhi Verma, Head – Investor Relations & Corporate Communication, Tata Consumer Products Limited, added, “For Better. In Every Step. is both a celebration of the Company’s record growth and a reaffirmation of our commitment to shaping a future that is innovative, agile, inclusive and sustainable. The film naturally extends across all facets of the business: For Better, In Every Role—for people who power the business; For Better, In Every Market—reflecting our consumer-first approach and global footprint; For Better, In Every Moment—underscoring agility, better-for-you product innovation and brand building; and For Better, In Every Community—highlighting our commitment to sustainability and social impact.”
Positioned as more than a retrospective of the company’s growth, the brand film reflects Tata Consumer Products’ future ambitions as it expands its presence across categories while remaining rooted in the Tata Group’s legacy of trust, responsibility and ethical business practices.
Through ‘For Better. In Every Step.’, the company aims to reinforce its commitment to remaining an integral part of consumers’ everyday lives while building a future-ready FMCG business driven by innovation, sustainability and long-term value creation
