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Home Industry Brief

Paisalo Digital’s campaign aims to ensure that on-ground staff is well-equipped to tackle the heatwave in the northern region of India

by MN4U Bureau
June 24, 2024
in Industry Brief
Reading Time: 2 mins read
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Paisalo Digital’s campaign aims to ensure that on-ground staff is well-equipped to tackle the heatwave in the northern region of India
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Mumbai: Paisalo Digital, a non-deposit taking Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India has announced the launch of its new initiative ‘#PaisaloRakhegaKhayal.’ In light of the severe heatwave gripping Delhi and other northern regions, the NBFC’s drive is dedicated to the well-being of its on-field staff, ensuring that they are equipped to work during the grueling heatwave.

As part of this initiative, Paisalo Digital will equip its on-field staff with strategies to manage their work and ensure safety during the heatwave. The company will distribute temperature-regulated water bottles to employees as a reminder to keep themselves hydrated during their work hours. These specially designed bottles maintain cool temperatures, acting as practical tools to help effectively mitigate the effects of extreme heat.

In addition, Paisalo Digital Limited is harnessing the power of technology to bolster this initiative. An IVR setup will regularly remind the workforce about heat safety measures. Through the company’s internal channels of communication, continuous updates and health tips will be disseminated to 2124 on-field working staff during working hours to help them manage their work during the heatwave.

Nishtha Sharma, VP marketing, Paisalo Digital said, “We understand this heatwave can be tough on our on-field team. Paisalo wants to assure them that their well-being is a priority. During this heatwave, we not only take business updates from our on-field team but also prioritise their well-being through this initiative.”

Paisalo Digital Limited is known for empowering the rural and semi-urban segments with uniquely customized loans tailored for small business owners. The company consistently seizes every opportunity to support the holistic growth of the people associated with it, ensuring they thrive in all aspects of their lives. By fostering financial inclusion and prioritizing the well-being of our on-ground staff, Paisalo remains committed to making a meaningful impact in the communities we serve.

Tags: Nishtha SharmaPaisalo Digital

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