MUMBAI: On the occasion of Navratri Panash Wellness is looking to guide consumers through an evolving journey of beauty, inspired by Ayurveda and nature. Consumers it said can say goodbye to harsh chemicals and embrace Ayurvedic herbs.
A Festive Tradition Rooted in Nature
For centuries, Ayurveda has been the foundation of holistic wellness in India, offering natural remedies for everything from health to beauty. The company said that it teaches us that true beauty isn’t skin deep—it’s the reflection of a balanced body, mind, and soul, nurtured by nature’s handout.
This Navratri, Panash Wellness celebrates this ancient wisdom with the ‘Nine Days of Natural Beauty’ campaign, where each day is inspired by one of the colours of Navratri and a unique Ayurvedic ingredient. Through this campaign, the brand aims to remind you that beauty is not about quick fixes but about nurturing your skin and hair with the purest, most effective ingredients that nature has to offer.
Commenting on the same belief, Nidhi Gupta, founder, CEO Panash Wellness, stated, “Navratri is a celebration of inner strength, beauty, and resilience—values that align perfectly with the principles of Ayurveda. At Panash Wellness, we believe in nurturing beauty naturally through time-honoured Ayurvedic ingredients that promote long-lasting radiance. Our ‘Nine Days of Natural Beauty’ campaign is a tribute to the powerful connection between nature and well-being, offering a holistic approach to self-care during this festive season. We invite everyone to celebrate Navratri by embracing their inner goddess and enhancing their natural beauty with the purity of Ayurveda.”
Day 1: Detoxify with Neem
Navratri begins with purification, a time to cleanse both spiritually and physically. Neem, known for its purifying properties, is the perfect ally for detoxifying your scalp and promoting healthy hair. The Panash Wellness Holistic Hair Combo includes Bhringraj Shampoo and a Neem Hair Comb, which work together to restore scalp health and boost hair shine. Neem helps to remove impurities and reduce dandruff, while the Bhringraj Shampoo nourishes the hair roots. Together, they help rejuvenate and maintain a healthy scalp—just what you need to start the festival on a clean, refreshing note.
Day 2: Exfoliate with Face Scrub
Exfoliation is key to revealing one’s skin’s natural glow explains the company. Day two is dedicated to radiating with the help of Panash Wellness Ubtan Face Scrub. This scrub, a blend of natural ingredients like turmeric and gram flour, gently exfoliates dead skin cells, removes tan, and leaves your skin hydrated and bright. The richness of traditional Ayurvedic formulas ensures that your skin is treated to a luxurious, rejuvenating experience that prepares one for the rest of the festive days ahead.
Day 3: Rejuvenate with Aloe Vera
By Day 3, one’s skin and hair deserve some serious rejuvenation. The Panash Wellness Tejomaya Aloe Vera Gel is a product aimed at tackling multiple skin and hair concerns. Aloe vera has powerful healing properties that reduce acne, blemishes, and frizz. Whether one is dealing with tired skin or unruly hair, this gel can help restore balance and calm explains the company. Apply it to one’s face or use it as a hair mask to feel refreshed and renewed, ready to continue the Navratri celebrations.
Day 4: Revitalise with Rose Water
Halfway through the festival, one’s skin will need a revitalizing boost, and rose water is a gentle yet effective way to refresh. The Panash Wellness Shuddh Rose Water is a multipurpose toner that removes impurities, tightens pores, and keeps your skin feeling fresh throughout the day. Its subtle fragrance lifts one’s spirits while giving one’s skin a clean, hydrated look explains the company. One can use it after cleansing one’s face, or carry it for a mid-day refresh during the festivities.
Day 5: Nourish with Almond
The fifth day is about deep nourishment for the body said the company. Treat your skin to a luxurious experience with Panash Wellness Shea and Almond Body Butter. This rich, creamy formula deeply hydrates your skin, replenishing lost moisture and improving skin elasticity. Almond oil, packed with vitamins, works to soothe dryness and restore a youthful glow. The nourishing blend helps ther skin stay soft and radiant throughout the festivities, making it a perfect companion for the Navratri evenings added the comp[any.
Day 6: Radiate with Patchouli
Exfoliation, when done right, not only cleanses but also nurtures the skin. The Panash Wellness Patchouli Cream Flower Shower Gel is perfect for Day six. Infused with patchouli’s earthy, grounding scent, this shower gel gently cleanses and nourishes the skin, leaving it soft, smooth, and fragrant. Patchouli oil is known for its soothing properties and its ability to regenerate skin cells, making this shower gel an ideal choice for those who want their skin to feel fresh and pampered said the company.
Day 7: Brighten with Kumkumadi
On Day 7, consumers can brighten their skin with the Kumkumadi Skin Brightening Face Cleanser. This cleanser, infused with the traditional Ayurvedic Kumkumadi oil, is designed to reduce dark spots, brighten the complexion, and repair aging skin. Kumkumadi oil is renowned for its anti-aging properties, making it an essential part of any skincare ritual focused on rejuvenation. As the festival nears its end, this product ensures that consumers look refreshed and glowing.
Day 8: Moisturise with Cocoa Vanilla
As Navratri moves towards its final days, your skin will benefit from deep hydration to maintain its glow. The Panash Wellness Cocoa Vanilla Body Butter is a luxurious treat for dry skin. This body butter not only deeply moisturises but also leaves one’s skin feeling soft with a cocoa and vanilla fragrance. It’s the perfect way to lock in moisture, giving the skin a radiant, healthy appearance as you head into the final celebrations said the company.
Day 9: Relax with Jojoba
After eight days of festivities, it’s time to relax and soothe the skin. The Panash Wellness Jojoba Body Polisher is perfect for gently exfoliating and smoothing dry skin. Jojoba oil, known for its hydrating and balancing properties, helps restore skin softness while the exfoliating elements gently remove dead cells. As consumers prepare to end Navratri, this body polisher provides a spa-like experience, leaving the skin smooth, supple, and ready for the final celebration explains the company.
