Delhi: Wunderman Thompson South Asia has emerged as the successful winner of the creative mandate for Panasonic India’s Air Conditioners range.
The mandate was awarded following a multi-agency pitch. The agency will be responsible for driving the creative strategy and execution for Panasonic’s air conditioner category across both offline and digital media.
Shirish Agarwal, Head of Brand and Marketing Communications, Panasonic India, said, “Guided by our vision of creating ‘A Better Life, A Better World’, we are consistently innovating to enhance the experience of our consumers. Taking another step towards our vision, we are excited to partner with Wunderman Thompson who comes with an in-depth understanding of the brand’s strategic requirements around the Air Conditioner category and a creative approach to deliver the same. We look forward to a fruitful relationship.”
Joy Chauhan – SVP & Managing Partner, Wunderman Thompson, Delhi, said, “Panasonic is a household name in the consumer durables category which is synonymous with technology and innovative solutions. We are delighted to be their partner of choice. We look forward to creating path-breaking work that connects meaningfully with the audience and creates more growth opportunities for the brand this summer.”
The Panasonic win comes on the back of a spree of new business wins for Wunderman Thompson South Asia that include bagging the creative duties of close to 10 new businesses at the start of 2020. The account will be handled by Delhi Office.
