New Delhi: Panasonic Life Solutions India, a diversified technology company, has launched its latest TVC campaign, “Unlock the Future – Trusted AC for Smart Homes,” showcasing its innovative and truly smart range of air conditioners. With a witty and engaging storyline, the campaign highlights the next-gen features of Panasonic ACs, including:
- AI-driven cooling for personalized comfort
- Customized sleep profiles for a better night’s rest
- Smart connectivity for effortless control
- Healthy air technology ensuring cleaner indoor air
Taking a fun and relatable approach, the campaign captures the ever-present tech gap between generations through playful father-son banter. A tech-savvy teenager confidently explains to his father why Panasonic’s Smart ACs are the future of home cooling, breaking down complex features into simple analogies. The campaign, launching on April 2, 2025, will be rolled out across national and regional television networks, digital and social media platforms, print, and outdoor advertising.
Dhiraj Sharma, Head, Marcom & Brand, Panasonic Marketing India, Panasonic Life Solutions India, shared insights on the campaign, stating, “Technology is meant to simplify life, and the latest AC campaign depicts just that. By flipping traditional roles where a child educates a parent, we are aiming at creating a memorable and relatable storyline. The TVC beautifully captures everyday moments of a modern Indian family, showcasing how Panasonic Smart ACs go beyond following commands to truly understanding consumer needs. Whether it’s adapting to changing temperatures, providing uninterrupted sleep, ensuring cleaner air, or offering timely reminders, Panasonic Smart ACs, built with Japanese technology, provide comfort, convenience, and energy efficiency through our connected living solution, Miraie*. Designed for seamless living, Panasonic ACs make every home smarter and more comfortable.”
With a 360-degree marketing strategy, Panasonic’s latest campaign underscores its commitment to innovation, ensuring Indian households experience intelligent cooling, enhanced energy efficiency, and smart home convenience. By blending humor with high-tech functionality, the campaign solidifies Panasonic’s position as a trusted name in smart home solutions, catering to both tech enthusiasts and everyday consumers.
