• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, May 28, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

PaperBoat brings on board The Script Room as creative partners

by Editorial
March 4, 2022
in Advertising, Featured
1 min read
PaperBoat brings on board The Script Room as creative partners
Share Share ShareShare

Mumbai: Leading packaged beverage brand PaperBoat has named The Script Room as their creative agency. The mandate comes with creative duties round the year. The Script Room is a fast-growing writer’s hub & bespoke audio-visual advertising firm working on some of the reputed and futuristic brands in the country.

As part of their responsibilities, The Script Room will collaborate, co-create the brand’s communication initiatives and drive the brand’s growth through interesting, engaging work across the master-brand PaperBoat & the new sub-brand PaperBoat Swing.

Paper Boat, the manufacturer of ‘drinks and memories’ is widely acclaimed for its authentic and unique flavours. Hailing from its brand portfolio, this time it brings to us Paper Boat Swing – a sub-brand to Paper Boat. Swing offers variety fruit juices in a myriad of flavours (Lychee, Guava, Mixed Fruit, Pomegranate) at an affordable price of Rs.40 for 600ml.

Rajesh Ramaswamy
Rajesh Ramaswamy

Speaking about the partnership, Ramsam (Rajesh Ramaswamy), Co-Founder, The Script Room, said, “PaperBoat has been a brand that is very close to our hearts. It is not like a client or a job but something much more personal. It’s also the way Neeraj and Team make you feel like it’s your own baby. As warm as the brand itself. So glad to hop again on this little boat and be back on the journey”.

Neeraj Kakkar
Neeraj Kakkar

Addressing the partnership, Neeraj Kakkar, Co-founder and CEO of Hector Beverages (the parent company to Paper Boat), said, “The Script Room is made of a bunch of very talented folks. Paper Boat has always been a brand synonymous for innocence and optimism and The Script Room has helped us translate this on camera with great finesse. Our upcoming film for Paper Boat Swing Juices is a gem of an example for this.”

Tags: Neeraj KakkarPaperboatThe Script Room

Related Posts

Ginger by Lifestyle launches its new campaign 'Imperfectly Perfect Rules'
Brand Stories

Ginger by Lifestyle launches ‘Imperfectly Perfect Rules’ campaign

by Editorial
May 28, 2022
0

Bangalore: Ginger by Lifestyle has launched its #ImperfectlyPerfectRules campaign which reinforces the ‘Ginger Life’, a life that does not conform...

Read more
Oracle Movies gets seed fund under Union government’s scheme, signs pact with over 40 Malayalam producers
Featured

Oracle Movies gets seed fund under Union government’s scheme, signs pact with over 40 Malayalam producers

by Editorial
May 28, 2022
0

Oracle Movies, India's first NFT Movie MarketPlace, is steadily making progress by creating the right waves in the industry and...

Read more
There is a major shift in ‘Top of the Mind’ recall: Pradeep Gupta, Axis My India

There is a major shift in ‘Top of the Mind’ recall: Pradeep Gupta, Axis My India

May 27, 2022
9 Indians feature in Forbes 30 Under 30 APAC – Media, Marketing and Advertising Category

9 Indians feature in Forbes 30 Under 30 APAC – Media, Marketing and Advertising Category

May 27, 2022
Representation of women is not just for the women of India; it is truly for the whole nation: Swati Bhattacharya on Political Shakti – TOI Campaign

Representation of women is not just for the women of India; it is truly for the whole nation: Swati Bhattacharya on Political Shakti – TOI Campaign

May 26, 2022
‘Start with an idea or go home’: Piyush Pandey

‘Start with an idea or go home’: Piyush Pandey

May 25, 2022
Layoffs and startups: Par for the course?

Layoffs and startups: Par for the course?

May 24, 2022
We will be adding many more regional channels in the near future: Anindya Khare, Zee Media Corporation

We will be adding many more regional channels in the near future: Anindya Khare, Zee Media Corporation

May 24, 2022

Subscribe to Newsletters

Trending

India TV to don a new look coinciding with Rajat Sharma’s Birthday
Exclusive

India TV’s Rajat Sharma is most followed Indian journalist on Twitter: Muck Rack 2022 state of Journalism on Twitter report

by Editorial
May 27, 2022
0

Four Indian journalists, Rajat Sharma, Rajdeep Sardesai, Barkha Dutt, and Sudhir Chaudhary, are among the most followed verified journalists on...

StockGro’s new video campaign advocates simple & secure trading

StockGro’s new video campaign advocates simple & secure trading

May 28, 2022
9 Indians feature in Forbes 30 Under 30 APAC – Media, Marketing and Advertising Category

9 Indians feature in Forbes 30 Under 30 APAC – Media, Marketing and Advertising Category

May 27, 2022
There is a major shift in ‘Top of the Mind’ recall: Pradeep Gupta, Axis My India

There is a major shift in ‘Top of the Mind’ recall: Pradeep Gupta, Axis My India

May 27, 2022
Berklee Valencia and Netflix India Present Music Supervisor Workshop

Berklee Valencia and Netflix India Present Music Supervisor Workshop

May 27, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.