Hyderabad: Athlete Jyothi Yarraji’s inspiring journey showcases the remarkable power of the human spirit. Originating from Visakhapatnam, Andhra Pradesh, she emerged as India’s top hurdler at just 24. Jyothi shattered records by being the first Indian woman to conquer the 100m hurdles in an astounding 12.78 seconds at the age of 23.
Renowned as a trailblazer, Jyothi faced many obstacles early on, yet her unwavering determination led her to athletic success. This resilience is why Parachute Advansed Jasmine Hair Oil proudly partners with her for the ongoing sporting event.
Yarraji excels in all areas, reflecting the values of the Parachute Advansed Jasmine brand through the #ShineBejhijakcampaign. This collaboration honors Jyothi’s diverse roles beyond sports, showcasing her commitment as a daughter, friend, and artist; she wholeheartedly embraces each role.
Speaking about the partnership, Somasree Bose Awasthi, Chief Marketing Officer of Marico Ltd, said: “Parachute Advansed Jasmine wants to bring to the fore the inspiring story of Jyothi who is going to represent India at the biggest sporting stage. We celebrate her journey on the 100m track and also the multiple roles and avatars she plays as a human. She shines in all her avatars. And now she is ready to #ShineBejhijhak on the biggest stage.”
Yarraji is known to experiment with different hairstyles to underscore the role her appearance plays in her confidence levels. “Indian women talk about beauty and hair in the same breath. When their hair looks beautiful, they feel a sense of confidence. That is the philosophy behind Parachute Advansed Jasmine’s #ShineBejhijhak. When you have beautiful shiny hair, you feel beautiful, and hence, more confident (binakisijhijakke). We wanted to capture her story and the story that has gone behind the making of a high-performing athlete. This was only possible because at every hurdle she decided to be confident and shine,” Awasthi added.
