Fintech platform PhonePe has introduced real-time voice payment alerts on its Smartspeakers – often heard at merchant establishments – in actor Amitabh Bachchan’s voice.
The innovation is part of PhonePe’s ‘Golden Voice Project’ and the agency behind bringing the idea to life is 82.5 Communications, informed an official statement.
Ramesh Srinivasan, Director, Brand Marketing, PhonePe, said, “The intent was to change the way merchants get their payment alerts, reminders and other notifications. We are glad to have 82.5 Communications partner with us on this. They were able to lend their ingenious touch to the existing prompts and turn it into something magical, in a manner that every merchant and customer shall now feel and hear Mr. Bachchan’s presence in every part of the country.”
Mayur Varma, CCO, 82.5 Communications, said, “PhonePe SmartSpeakers speaking in electronic voices were going to get a massive voice upgrade. Big B was bringing in his baritone, and we got the opportunity to set the tone of voice that was uniquely PhonePe. Henceforth, there will be a clear distinction between PhonePe SmartSpeakers and the ‘rest of them’.”
Naveen Raman, Executive Vice President & Branch Head, 82.5 Communications – South, said, “This is a cracker of a collaboration. What a lovely way to be present in every nook and corner of the country and interact with the consumer day in and day out, that too through the most celebrated voice in the country. We at 82.5 Communications are thrilled to have partnered with PhonePe in creating this.”
Sangeetha Sampath and Ravikumar Cherussola, Executive Creative Directors, 82.5 Communications – South, elaborated, “We wanted every merchant and customer to truly feel Mr. Bachchan’s unique intonation and baritone. Just like every Indian, we are huge Big B fans too. And that is what set the goal for us to bring alive the iconic style of Mr. Bachchan to every Indian through the PhonePe SmartSpeaker.”
Credits
Co-chairman and CEO: Kapil Arora
CCO: Mayur Varma
Business Head: Naveen Raman, Executive Vice President & Branch Head (South)
Creative Team: Sangeetha Sampath, Executive Creative Director (South)
Ravi Cherussola, Executive Creative Director (South)
Sumit Ghildiyal, Senior Creative Director
Vaishali Jain, Associate Creative Director
Amit Bisht, Creative Supervisor
Antara Majumder, Creative Supervisor
Account Management: Ritwik Roy Chowdhury, Client Services Director
Traya Roy Chowdhury, Group Account Manager
Feedback: [email protected]
