PayNearby, a branchless banking and digital network, has introduced PayNearby Radio, a platform designed exclusively for its active retailers in Bharat.
The platform offers bite-sized content to help retailers thrive in their personal and professional lives, aligning with the company’s vision of modernising the retail sector across India. It combines entertainment with valuable life-skill recommendations, covering topics such as shop modernisation, income enhancement, health and lifestyle care, and relevant news updates.
Available in Hindi, PayNearby Radio plans to expand its content to other regional languages as well, fostering collaboration and communication among retailers. The company aims to transform radio into a valuable two-way communication channel for retailers.
Speaking on the launch, Anand Kumar Bajaj, Founder, MD & CEO, PayNearby, said, “Our retailers are the heart of our business, and their growth and well-being are central to how we operate. At PayNearby, our motto is to create a conducive environment that helps our retail partners grow unabated in life. PayNearby Radio is an initiative dedicated to empowering their personal and economic well-being. Content that are tailormade for our retailers will ensure that we are able to add substantial value to their livelihood and lifestyles. Overtime, we are working to evolve this platform into a medium that allows our retailers and their families to showcase their talent and create the go-to engagement channel for them.”
Jayatri Dasgupta, CMO, PayNearby said, “In today’s world of high decibel noise and hugely fragmented media-space, getting the mindshare of a targeted cohort becomes really challenging. More challenging is to hold their interest and create stickiness, without being intrusive and lack-lustre. Marketers today are vulnerable to the pitfalls of a high-churn media environment, that doesn’t make appropriate allowances for the specific requirement of a target cohort.”
