Paytm Insider, India’s leading entertainment ticketing platform, in tandem with WMS Entertainment, presented a high-decibel live and online streaming performance by Delhi’s own Seedhe Maut. The creative force taking the capital’s music scene by storm performed live at DLF Avenue, Saket on March 14, which was a grand success.
As the platform’s first hybrid model event, the performance was also streamed online to reach and engage with fans. The online event began at 8:30 pm with Rawal and Bharg performing, leading into Seedhemaut’s performance. With a ‘No Mask, No Entry’ policy, the event saw over 800 people attending the on-ground event, singing and rapping along to every single Seedhe Maut tune.
Seedhe Maut, the Delhi-based duo comprising Encore ABJ and Calm had produced several chart-topping singles including 101, Scalp Dem, Do Guna, Ball, MMM / Yaad, and Dum Pishaach along with collaborations with Ritviz and Sez on the Beat. The duo’s ability to imbue socio-political messages within pop-culture reference has made them the veritable voice of India’s youth. Reverberating through the evening sky with an open-air event, Seedhe Maut was supported by opening acts- DJ Blunt and RBH100.
For those who couldn’t attend the on-ground event, Paytm Insider made it possible to enjoy the performance from the comfort of their own home through a one-of-a-kind Livestream. Features like watch party allowed the attendees/users to create their own private video group where they could share their experience of the online event live with their friend circle. Insider’s new live player features made the online event fun to view and engaging and definitely helped people feel a little closer to the action
Speaking on the recent performance, Varun Khare, Business Head – Live Entertainment – Paytm Insider, said, “We are thrilled to conclude our first hybrid model event which turned out to be a huge success. A live event in 2021 is definitely more exciting and refreshing than a year ago! And when the show is about to feature some of the freshest, most inspiring names of the music scene, the vibe is bound to be through the roof. We were happy to see a full-packed house and a performance to remember. Meanwhile, we didn’t forget about SeedheMaut fans who couldn’t make it to the on-ground event. This is why we set up a Livestream to offer the same Live experience but from the comfort from their home.”
