Paytm has brought back the ‘4 ka 100 cashback offer’ on UPI money transfers during the Paytm India vs South Africa T20 Series, scheduled from June 9th to 19th, 2022.
To promote the offer, Paytm has also launched a social media campaign with Indian cricketers Dinesh Karthik, Kuldeep Yadav and South African player Quinton de Kock. Former Indian cricketer Irfan Pathan has also been roped in for the campaign.
The campaign saw the four cricketers engage in some fun banter on social media about Paytm’s cashback offer.
Overheard our Indian friends talking about their strategy for today. They're calling it #4ka100
We crack it, we win. #INDvSA
— Quinton De Kock (@QuinnyDeKock69) June 9, 2022
— Irfan Pathan (@IrfanPathan) June 9, 2022
— Kuldeep yadav (@imkuldeep18) June 9, 2022
— DK (@DineshKarthik) June 9, 2022
On match days, new users can avail the ‘4 ka 100 cashback offer’ wherein on sending ₹4 using Paytm UPI they will get assured cashback of Rs 100. In addition, existing users can win cashback upto ₹100 through the referral program, where they invite friends or family to use Paytm for UPI money transfers.
Paytm spokesperson said, “Paytm has always been closely associated with cricket, given its immense popularity in the country. To celebrate the sport with our users, we have reintroduced the ‘4 ka 100 cashback’ offer for the upcoming T20 series and have also launched a social media campaign involving Indian and South African players.”