New Delhi: Pee Safe, India’s leading hygiene and wellness brand, has launched a new Digital Video Campaign (DVC) titled “Hygiene Ki Aadat Banao, Pee Safe Ke Saath”. The campaign is designed to address the growing concerns about hygiene, particularly regarding the use of public and shared washrooms. While people are cautious about cleanliness in public restrooms, they often neglect the invisible germs and bacteria that can lurk in their own homes. A seemingly clean toilet seat can still harbor harmful pathogens, making sanitization essential for safety.
The campaign encourages Indians to adopt the practice of sanitizing toilet seats daily, not only in public spaces but also within their homes. By emphasizing that cleanliness is only guaranteed after sanitizing the toilet seat, Pee Safe aims to reshape how hygiene is perceived and practiced in the country. The brand is driving a cultural shift towards making sanitization an essential habit for every individual and family, reinforcing the idea that true safety comes from consistent hygiene practices.
Commenting on the initiative, Vikas Bagaria, Founder of Pee Safe, said, “Most people assume that if a toilet looks clean, it is safe, but in reality, the germs are invisible to the naked eye. As per studies, with India’s female workforce participation reaching 40.3% in 2023-24, women are increasingly balancing roles across varied environments. With this video, we want to highlight why sanitizing toilet seats should be a healthy habit at home, in workplaces, and in public spaces as well.”
Pee Safe’s campaign is inclusive, aimed at people of all ages—men, women, and children—encouraging them to make toilet seat sanitization a routine part of their daily hygiene practices. The brand envisions a cultural shift where toilet sanitization becomes as automatic and essential as brushing teeth or washing hands. With this initiative, Pee Safe aims to simplify hygiene and make it accessible to everyone, contributing to a healthier India, one toilet at a time.
