New Delhi: PeopleStrong, a human capital management (HCM) SaaS platforms, has announced the appointment of Aashay Manake, former Vice President – HR at Jubilant FoodWorks, as its Chief People Officer. In his new role, Aashay will lead PeopleStrong’s people and culture strategy, focusing on strengthening leadership capability, workforce effectiveness, and organisational readiness as the company continues to scale across markets.
Aashay brings over 16 years of experience across high-growth and complex organisations spanning FMCG, industrial conglomerates, hospitality and consumer tech, as well as QSR and food services. Prior to joining PeopleStrong, he has held senior people leadership roles at ITC Ltd., GE, OYO, and most recently Jubilant FoodWorks, where he led people strategy across large, multi-brand, and geographically distributed workforces.
An alumnus of SCMHRD, Aashay has led enterprise-wide HR charters encompassing performance and rewards, talent and leadership development, employee relations, and organisational design—often in environments undergoing rapid transformation and scale.
Welcoming the appointment, Sandeep Chaudhary, CEO, PeopleStrong, said, “At PeopleStrong, we believe that people care is good business. As we scale across markets and support organisations navigating increasingly complex workforce realities, having a leader who brings together strong HR domain expertise, sound process thinking, and genuine human understanding is critical. Aashay embodies this balance exceptionally well. We are delighted to welcome him to the leadership team and look forward to strengthening our people and culture agenda as the company enters its next phase of growth.”
Speaking on his new role, Aashay Manake, Chief People Officer, PeopleStrong, said, “PeopleStrong has consistently been at the forefront of progressive people practices, setting benchmarks for how culture, leadership, and employee experience can drive long-term value. I am excited to build on this foundation and work with the leadership team to further strengthen capabilities, create scalable people systems, and a culture that brings joy, energy, and meaning to work.”
With this appointment, PeopleStrong reinforces its commitment to building strong leadership capability and a people-first organisation aligned with its long-term growth ambitions. The company currently powers over 500 enterprises, serves more than 2 million users, and processes over 1.75 million paychecks every month. PeopleStrong’s HR mobile app is among the highest-rated globally, with a 4.8/5 rating across iOS and Android. The company has consistently featured in Gartner’s Voice of the Customer report and has been named a Customers’ Choice for Cloud HCM Suites for enterprises with over 1,000 employees from 2022 to 2025.
