The UK-based denim giant ‘Pepe Jeans London’ has launched its first ever TV commercial for the Indian market.
The film, titled ‘Time to Shine’ helms a 360-degree campaign aimed at denim and lifestyle enthusiasts, and it will showcase the freshest Autumn Winter 2022 collection from Pepe Jeans London.
The iconic global brand, born in London’s famed Portobello Road in 1973, has had a presence in the hearts and shelves of India since 1989. This campaign, however, is a leap forward, with an aim to capture a larger market and capture a new generation of customers.
Produced by Canada, a creative production company from Barcelona, who manages international music events too and directed by Noor, the ‘Time to Shine’ film is a reminder of the resilience showed by each one of us in the past 3 years.
The brand has featured 16 celebrities such as Siddhant Chaturvedi, Guru Randhawa, Aparshakti Khurana, Umran Mallik and Raftaar on its India focused digital media handles, ‘PepeJeans’ on Instagram, Facebook and Twitter.
Pepe Jeans London’s Managing Director and CEO, Manish Kapoor shares, “It is perhaps the most exciting time for Pepe Jeans in its India story so far. Our brand’s legacy is obviously known and loved by a whole generation of Indians but now with our first ever TV commercial, we want to showcase it to a whole new market. I believe the film has turned out beautifully – we can’t wait to grab eyeballs across tiers and demographics!”
