Mumbai: Pepe Jeans London, the iconic denim and lifestyle brand, has unveiled its Autumn-Winter 2025 campaign, “Very Real. Very Pepe.” This season, the brand celebrates authenticity and individuality with a collection that reflects real style for real people — effortless, layered, and undeniably Pepe.
The Autumn-Winter 2025 collection brings versatile fashion designed to keep wearers warm, stylish, and comfortable throughout the season. From oversized denim shirts and classic blue denim fits to natural-hued corduroy shirts, varsity jackets, and the timeless denim-on-denim look, the collection showcases a wardrobe that is both cool and cozy.
Complementing these essentials are versatile shirts and knitwear, each piece seamlessly paired with Pepe Jeans London’s signature denim. With layering at the heart of the collection, fashion enthusiasts are encouraged to mix, match, and create looks that are personal, authentic, and real.
The collection will be available at Pepe Jeans London stores nationwide and online. Customers can explore the latest styles across flagship stores in Mumbai, Delhi, Bengaluru, Kolkata, Kerala, Pune, Chandigarh, Jaipur, Hyderabad, Kochi, Ahmedabad, Mohali, and other major cities. Pepe Jeans London is also available in leading departmental stores such as Lifestyle and Shoppers Stop, as well as on e-commerce platforms including Amazon, Flipkart, Myntra, Ajio, and Tata Cliq.
With its new campaign, Pepe Jeans London once again reinforces its legacy of blending timeless denim with fresh, contemporary fashion — celebrating individuality, layering, and the spirit of being very real, very Pepe.
















