Mumbai: Pepe Jeans London presents ‘Take Me Somewhere’.
This is a new spring summer campaign inspired by the feeling of Wanderlust. Born on the streets of London in 1973, the British brand said that it has always been characterised by an eclectic urban spirit and openness to discovering the wider world. This new campaign is an exciting adventure that will quench your Wanderlust in style.
Aiming to reflect the company’s denim-lifestyle ethos, this Spring Summer 2024 collection looks to integrate with denim for style. Having summery patterns such as florals and stripes, in soothing shades of beige, blue, pink, and green, the collection is complemented by vacation backdrops.
For women, pieces range from floral prints to parachute pants and relaxed tops, each meticulously designed for maximum style, as well as cargos with utility pocket details that deserve special attention. Meanwhile, men can expect a selection of non-denim cargos, refined shirts, oversized t-shirts, and knitted polos. The aim is to help men enhance their wardrobe with what the company called effortless sophistication. And amongst this season’s products for men is a Union Jack T-shirt made from 100% cotton.
