• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, May 26, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Pernod Ricard India, Wavemaker India and Viacom18 collaborate to celebrate Holi

by Editorial
March 16, 2022
in Featured, Television
2 min read
Pernod Ricard India, Wavemaker India and Viacom18 collaborate to celebrate Holi
Share Share ShareShare

Mumbai: Viacom18, India’s youngest full-play media & entertainment network, has teamed up with Pernod Ricard – Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India  to celebrate the festival of colors – Holi. As part of the collaboration, Viacom18 , Seagram’s Imperial Blue Packaged Drinking Water has created and released a fun filled video as part of their latest campaign this Holi.

The light hearted campaign videos have been co-conceptualized and executed by the Viacom18 with Wavemaker India. This campaign is being extensively marketed across platforms – on COLORS, Colors Marathi television channels, OTT platform VOOT and across the network’s popular social media handles.

The campaign captures the spirit of the festival through a group of friends having fun, spreading cheer while celebrating Holi. The campaign videos cater to Hindi and Marathi speaking markets. It features national celebs Rubina Dilaik, Karan Kundra, Umar Riaz, Nishant Bhat and Marathi stars Jay Dhudhane, Meenal Shah, Vikas Patil and Vishal Nikam.

The campaign has already clocked eight million views and counting.

Vivek Mohan Sharma
Vivek Mohan Sharma

Commenting on this association Vivek Mohan Sharma, Head – Branded Content, Viacom18, said, “Given the brand identity of our marquee platform, celebrating the festival of COLORS is a natural fit for us. Seagram’s Imperial Blue is an iconic brand with some memorable campaigns and taking forward the nature of playfulness we take a dig at celebrating holi with friends. With the roster of popular television celebs that we have, and the way we have captured the spirit of this festival, we are sure this campaign will strike a chord with our viewers and the brand’s target audience.”

Ishwindar Singh
Ishwindar Singh

Furthermore, Ishwindar Singh, GM Marketing, Pernod Ricard India said, “Holi is a great moment of conviviality, wherein friends and family come together, and we wanted to capture this and create a campaign that embodies the spirit of Holi. This collaboration with Viacom18 captures the mood of the occasion in the light humour space that we have always operated in, while keeping the ethos of our brand alive. Combined with the 360 degree network amplification & Viacom18 stars, we hope to recreate the magic of our iconic campaigns with this campaign”.

Karthik Nagarajan
Karthik Nagarajan

Commenting on the initiative, Karthik Nagarajan, Chief Client Officer,  Wavemaker India said, “The whole idea and execution of the video was a beautiful amalgamation that resonates with the brand messaging of humour and partners ideology of ‘Celebrating relationship with Colors’. It has been a great collaboration by Wavemaker India of bringing this initiative to life . With the platform reach- the spread across TV, OTT & Social, I am certain the campaign videos will have connect, create an instant impact and bring cheer to our audience”.

View this post on Instagram

A post shared by ColorsTV (@colorstv)

View this post on Instagram

A post shared by ColorsTV (@colorstv)

Tags: HoliKarthik NagarajanPernod Ricard IndiaViacom18Wavemaker India

Related Posts

Unprecedented reversal in Cable & Satellite Subscribers’ base, Cable homes see a positive trend in rural and urban households: Chrome DM
Featured

Chrome DM Wk 20: English news genre retains top gainers position with 5.16 pc growth

by Editorial
May 25, 2022
0

According to Chrome Data Analytics and Media data for week-20, 2022, English News genre has retained its top gainers position...

Read more
Ready Player Me announces partnership with video streaming service Mzaalo
Featured

Ready Player Me announces partnership with video streaming service Mzaalo

by Editorial
May 25, 2022
0

Avatar creation platform Ready Player Me has announced its latest collaboration with blockchain-based video streaming service Mzaalo. Starting today, Mzaalo...

Read more
TAM Sports New Logo

Average count of Categories, Advertisers and Brands soars in last 4 weeks of IPL 15: TAM Report

May 24, 2022
Customers’ faith in insurance as a secure financial instrument has been bolstered by the pandemic: Vinit Kapahi, Aviva India 

Customers’ faith in insurance as a secure financial instrument has been bolstered by the pandemic: Vinit Kapahi, Aviva India 

May 23, 2022
2022 will usher higher inclination by brands into the gaming industry

Skill and chance not the same; GST proposal detrimental to industry and taxman, bemoan players

May 23, 2022
Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilerIt

Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilerIt

May 21, 2022
Average count of Categories, Advertisers and Brands soars in last 4 weeks of IPL 15: TAM Report

News overtakes GEC as most popular channel genre in terms of advertising during Jan-Mar’22: TAM Report

May 20, 2022
Elon Musk becomes Twitter’s top shareholder after taking 9.2% stake in Twitter

Twitter Vs Musk: Will Fake Account Debate Hit Twitter Ads? 

May 20, 2022

Subscribe to Newsletters

Trending

Bata India launches 24×7 Casual Collection with a campaign starring Disha Patani
Brand Stories

Bata India launches 24×7 Casual Collection with a campaign starring Disha Patani

by Editorial
May 24, 2022
0

Mumbai: Bata India, has announced the launch of its new versatile 24x7 Casual Collection. The collection launch is marked by...

Josh and Brut collaborate to co-create short format content

Josh and Brut collaborate to co-create short format content

May 25, 2022
Layoffs and startups: Par for the course?

Layoffs and startups: Par for the course?

May 24, 2022
‘Start with an idea or go home’: Piyush Pandey

‘Start with an idea or go home’: Piyush Pandey

May 25, 2022
CG Corp Global’s Wai Wai inks partnership with MTV’s Roadies

CG Corp Global’s Wai Wai inks partnership with MTV’s Roadies

May 24, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.