Mumbai: PharmEasy India’s leading online medical and healthcare ordering app has launched a new campaign that focuses on the range of products and services the platform has to offer- from OTC medicines to diagnostics and devices in its signature humorous style. The multi-media campaign conceptualized and created by Leo Burnett India will be running throughout the IPL.
COVID-19 has forced many of us to re-evaluate the way we look at our health, and in such testing times, PharmEasy brings you an easy and quick solution to one of the most primary needs – healthcare.
The films are a fun take on our unabashed faith in the almighty colloquially ‘uparwala’ when it comes to health and healthcare. Through this campaign, the brand wants to change this belief and get people to realize that they need to take charge of their own health. The films take the often-heard statement ‘Sab uparwale ke haath mein hai’ literally, showcasing the ‘uparwala’ reference in the literal sense – ‘the one who lives above you’, making them the brand endorsers. These brand endorsers make people understand that their health is in their own hands, and to fulfill all their healthcare needs, there is no better place than PharmEasy.
Speaking about the campaign, Gaurav Verma, CMO at PharmEasy said, “One of the key insights we picked up on is that consumers are increasingly looking for a one-stop-shop for all their healthcare needs. Following our usual quirky style of communication in this campaign, we have tried to convey to our users that all your healthcare needs are completely in your hands. And that they are easily available at your fingertips with PharmEasy and delivered safely to your home. The timing of the message could not be more relevant given the sudden spurt in Covid-19 cases across the country. We want to urge each one of you to not take it easy and help us break the chain. Please stay safe at home and continue the contactless ordering of all your healthcare needs.”
Speaking about the campaign, Saumil Parekh, VP Marketing at PharmEasy said, “As humans, there are many things that we leave up to fate, but some things like our health are totally in our hands. With this light-hearted campaign, we wanted to urge people to own their health. More so now with the ongoing pandemic, health has turned out to be the biggest asset that one should invest in.”
Adding further Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett said “The past year has put the focus on health and healthcare for everyone. Taking a humorous route, our films literally call out that upar wala (your upstairs neighbor) has the same solution to all health problems as you – PharmEasy. This 3-film campaign showcases the brand’s wide range of services and products with a light-hearted and fun execution in its signature PharmEasy style.”
Creative Agency: Leo Burnett
CEO & CCO – South Asia, Leo Burnett: Rajdeepak Das
CEO & CSO – South Asia, Leo Burnett: Dheeraj Sinha
National Creative Director: Vikram Pandey (Spiky)
Creative Director: Geo Joseph
Associate Creative Director: Yogesh Sakpal
Creative team: Kaustubh Panat, Mohit Rao, Saket Narayan, Apurva Jain, Omkcar Sethe, Bharat Kuradia, Akash J
Vice President: Gaurav Om Sharma
Brand Services Director: Paramjit Singh Talwar
Brand Services Executive: Annie Jha
Brand Partner Planning: Shibani Mitra
Brand Strategy Associate: Nidhi Shah
Production House: Early Man Film
Director: Abhinav Pratiman
Producer: Amarjeet Phukan