Mumbai: PharmEasy has made a high-impact return to television after a three-year hiatus, with a new campaign promoting its diagnostic services under the compelling promise: *‘On-Time or FREE’**. The campaign revives PharmEasy’s iconic jingle — “PharmEasy, PharmEasy…Take It Easy” — and brings back the ever-popular dancing uncles, blending nostalgia, humor, and real-world relevance.
Conceptualised and executed by BusyPeople, an independent creative agency helmed by Garima Khandelwal, the campaign taps into everyday frustrations associated with delayed lab test appointments. Through two relatable characters — one fasting and the other fixated on punctuality — the ad uses lighthearted storytelling to highlight a serious customer pain point: delays in sample collection that disrupt daily routines and comfort.
“i,” the company noted. PharmEasy’s diagnostic offering directly tackles this with a bold commitment: if your lab test isn’t done in the booked time slot, it’s absolutely free (up to ₹1500, refunded to the customer’s PharmEasy wallet).
With over 1900 trained phlebotomists and operations spanning 4000+ pin codes, PharmEasy has achieved a remarkable 99%+ on-time adherence rate, making its punctuality promise credible and actionable.
Garima Khandelwal, Founder and Creative Director, BusyPeople, commented, “We kept the tonality of the brand at the centre while working on the campaign, sharply landing the offering, keeping it relevant, relatable and entertaining.”
Siddharth Shah, MD & CEO, API Holdings (PharmEasy’s parent company), added, “This campaign is a reflection of how far we’ve come in our journey of simplifying healthcare and making it truly accessible and dependable for every Indian. Diagnostic testing is a sensitive experience — fasting is tough, but waiting shouldn’t be. Our promise is simple: you pick the time slot, we’ll be there. If we’re late, your test is on us.”
Gaurav Verma, Chief Business Officer, PharmEasy, further emphasized the emotional insight driving the innovation: “When you are fasting and waiting for a blood test to be done, every minute feels like an hour. We built this feature from a deep understanding of that frustration. You’ve done your part—waking up early, skipping breakfast. The least we can do is show up on time. That’s our way of saying we care.”
With this campaign, PharmEasy not only reclaims its space on television but also reinforces its mission of making healthcare more efficient, empathetic, and user-centric. Backed by a strong operational backbone and a customer-first mindset, the brand’s new diagnostics promise is poised to set a new industry benchmark.
