Mumbai: PharmEasy has relaunched its ‘On-time or Free’ (OTOF) campaign during the ongoing cricket season, aimed at strengthening consumer trust in its diagnostics services while addressing a key pain point—delays in sample collection.
The campaign, which went live on March 28 and will run through July, is being amplified across connected TV, mobile, and social media platforms to maximise reach and engagement. At its core, the OTOF proposition assures users that if their sample is not collected within the scheduled time, they will receive up to ₹1,500 in credits to their PharmEasy wallet.
To further drive adoption, the platform has introduced a ‘Buy 1 Get 1 Free’ offer on full-body health checkups, along with complimentary doctor consultations. The initiative is designed to promote preventive healthcare by encouraging users to book checkups not just for themselves but also for family members, reinforcing the campaign’s “One Booking. Two Wins.” messaging.
As part of the campaign rollout, PharmEasy has released two digital films highlighting the reliability and convenience of its ‘On-time or Free’ promise, leveraging the heightened attention around the cricket season to connect with a wider audience.
Commenting on the campaign, Gaurav Verma, Chief Business Officer, PharmEasy (API Holdings), said, “One of the common challenges people face with lab tests is the uncertainty around sample collection timings, especially when they are on an empty stomach and just wanting for the ordeal to get over. With our ‘On-time or Free’ promise, we continue to bring more reliability and convenience to this experience. With the added ‘Buy 1 Get 1 FREE’ offer, we are encouraging people to prioritise preventive health checkups for themselves and their loved ones. Regular checkups play a critical role in early detection, and accessible offers like these make it easier for more people to stay proactive about their health.”
