Mumbai: Omnicom Media Group’s PHD India has been named Shriram Finance’s agency of record to manage its integrated media strategy. Following a competitive multi-agency pitch, PHD emerged as the top choice to service one of India’s largest non-banking financial companies (NBFCs) from its Mumbai office.
PHD India aims to enhance Shriram Finance’s market presence and build stronger connections across diverse demographics to drive sustainable growth. As one of India’s largest retail NBFCs, Shriram Finance provides a variety of credit solutions, including loans for commercial vehicles, two-wheelers, cars, homes, gold, personal, and small businesses. A key goal of this partnership is to increase visibility for these offerings, promoting financial inclusion and connecting with audiences nationwide.
PHD’s win is attributed to its innovative approach, encapsulated in the concept of ‘Intelligence.Connected,’ which integrates data, technology, and human expertise to achieve effective business outcomes. Recently recognized as the Agency of the Year at the Pitch BFSI awards, PHD has a proven track record with premium clients in the banking and financial services sector. The agency plans to leverage its strategic and creative capabilities to deliver transformative results for Shriram Finance.
Monaz Todywalla, CEO of PHD India, stated, “We are delighted to partner with Shriram Finance to fuel the brand’s ascent and overall growth. With our strong background in the financial services sector and passion for redefining customer obsession, we are excited to help the brand achieve an authoritative share of attention to outthink, outpace, and outgrow the market over the coming years.”
Elizabeth Venkataraman, Executive Director and Head of Marketing at Shriram Finance, remarked, “As we drive deeper consumer connections to cater to today’s evolving needs, our partnership with PHD underscores our commitment to supporting India’s dreams, aspirations and needs. Bringing the power of our differentiated offerings to consumers through the agency’s agile, effective, and innovative media thinking, we are confident that we will not only navigate marketing complexities but also maximise the impact of our growth plans.”
