Singapore: Omnicom Media Group agency PHD has appointed Eileen Ooi, with 19 years of experience, as CEO, Asia Pacific. Previously CEO at OMG Malaysia, she also led PHD Malaysia for four years as Managing Director before this role.
This appointment demonstrates OMG’s dedication to internal promotion and highlights Ooi’s successful track record in growing businesses through client relationships, innovation, and driving growth. Ooi has led OMG Malaysia to great success, recognized as the Best Performing Media Network by RECMA. The network excelled in new business wins with clients like CelcomDigi and impressive client retentions with HSBC, Beiersdorf, and Wipro Unza, resulting in strong employee engagement scores.
Ooi will lead PHD business operations in APAC, overseeing clients such as Volkswagen Group, CHANEL, Diageo, and Singapore Airlines. Reporting to Tony Harradine, Omnicom’s CEO for APAC, and Guy Marks, PHD Worldwide CEO.
With Ooi’s successor expected to be named in Q4, she will continue to oversee OMG Malaysia as CEO in the interim, ensuring a seamless transition and sustained momentum.
“Eileen has a unique ability to identify strategic opportunities and effectively converting them into tangible results. Under her visionary leadership, OMG Malaysia has undergone a remarkable transformation, achieving significant business growth, with client and employee confidence at an all-time high. With her cumulative experience as well as her understanding of the business needs at PHD and at the group-level, Eileen will successfully steer PHD Asia Pacific towards a new era of growth,” said Tony Harradine, CEO, OMG Asia Pacific.
Guy Marks, CEO, PHD Worldwide said, “PHD promises our clients that we will help them outthink, outpace and outgrow the market. With her record of driving growth for her clients and her agency alike, Eileen is the ideal choice to ensure that PHD APAC delivers on that ambition. She’s a practitioner with an eye for detail, she moves at pace and is a fierce collaborator – all things that will make her a great partner to our clients in Asia Pacific. I am excited to work with Eileen to make PHD’s new proposition, “Intelligence. Connected.” a reality in the region, delivering a competitive advantage for our people and our clients.”
Ooi promotes talent development and engages in speaking engagements. She also serves as the President of the Malaysian Digital Association (MDA).
