Phoenix Marketcity Mumbai announced the launch of the Creators Zone. The indoor facility offers a platform for young creators, influencers, budding artists, and content enthusiasts to explore, innovate, and express themselves.
Creators Zone has designed an exclusive Instagram AR filter, allowing creators to add a unique touch to their content. The Creators Zone has collaborated with St + Art India’s sister company XXL Collective’s artist Sajid Wajid Shaikh. Based in Mumbai, Shaikh is a renowned multimedia artist known for his dynamic and innovative approach to art. His works draw inspiration from German abstract expressionism, which encourages spontaneity and imagination.
Shaikh’s artistic perspective will be on display at Creators Zone, where he has crafted a mural that expands over 80 meters and is titled ‘My Art Beats for Mumbai’. The mural features elements that capture the essence of the bustling streets, historic architecture, and the unique rhythm of life that defines Mumbai.
On being part of the Creators Zone initiative, Shaikh said, “Being part of the Creators Zone initiative at Phoenix Marketcity Mumbai is an exciting journey. I feel great that I get to dive deeper into the history of my city to come up with a representation of it in the form of a mural.”
Mayank Lalpuria, Vice President, Phoenix Mills Ltd, said, “At Phoenix Marketcity Mumbai, we are dedicated to fostering creativity and inclusivity. We believe in the transformative power of art, and our various art installations within the mall have enriched the cultural fabric of Mumbai. The launch of the Creators Zone is a testament to our commitment, to providing a boundless platform for artists, influencers, and content creators to connect and inspire. We are confident that this initiative will elevate the mall experience and further enrich Mumbai’s cultural scene.”
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