• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, February 25, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

PhonePe launches new campaign ‘Unstoppable India’

Conceptualised and created by Leo Burnett India

by Editorial
August 13, 2020
in Advertising, Featured
2 min read
PhonePe launches new campaign ‘Unstoppable India’
Share Share ShareShare

Mumbai: PhonePe, India’s leading digital payments platform has announced its new campaign ‘Unstoppable India’ featuring Aamir Khan. The film which pays an ode to the spirit of India, that hasn’t skipped a beat, even in these unprecedented times has been conceptualised and created by Leo Burnett India. PhonePe’s ambassador Aamir Khan has featured and lent his voice to the campaign.

Taking the brand’s philosophy of ‘Karte Ja, Badhte Ja’ further, ‘The Unstoppable India’ campaign reflects on how India has persevered through the unexpected pandemic and even in these tough times, Indians have found ways to cope successfully. From kids to the older generation, we’re all successfully navigating this new normal. And PhonePe is proud to have contributed in helping India forge forward with its array of digital payment services.

The film captures the indomitable human spirit of survival and the unstoppable determination with which the country is collectively rebooting to a new normal. People from all walks of life are embracing the norms of social distancing and sanitizing but not letting it get in the way of their progress.The campaign features one master film and 5 micro films and has been released on digital platforms.

RajDeepak Das
RajDeepak Das

Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer, Leo Burnett South Asia said “PhonePe has always prided itself as a catalyst fuelling progress in the new India. While the pandemic created an unpredictable crisis, it also saw the steadfast Indian spirit of resilience. India is unstoppable. And as a brand PhonePe has been a cornerstone in helping India be unstoppable, at a time like this. With its myriad services, PhonePe is fueling India’s road to recovery and progress one digital transaction at a time – ‘Karte Ja, Bhadthe Ja’. This campaign reflects the triumph of the human spirit and is a true Human Kind example of how technology can help bridge the gap with progress.”

Richa Sharma
Richa Sharma

Richa Sharma, Director – Brand Marketing, PhonePe said “We Indians have always possessed and demonstrated incredible resilience in the toughest of situations. Our response to the COVID-19 pandemic is symbolic of it. We’ve witnessed everyone – from small villages to large metros, striving to keep moving forward in the ‘new normal’ with caution. We are humbled that they’ve chosen our platform as a trusted partner to their billion-plus aspirations. This campaign is a tribute to the indomitable spirit of the people of India and reflects everyday stories of progress with PhonePe’s varied offerings.”

Campaign Credits:

Creative Agency: Leo Burnett

MD – India & CCO – South Asia, Leo Burnett: Rajdeepak Das

MD – India & CSO – South Asia, Leo Burnett: Dheeraj Sinha

National Creative Directors: Sachin Kamble, Prajato Guha Thakurta

Associate Executive Creative Director: Archit Gadiyar

Senior Creative Director: Vinit Sanghvi

Creative team: Shivani Gairola, Sayan Sengupta, Suyashi Mathur and Ashwini Kerkar

Executive Vice President: Maninder Bali

Vice President: Pooja Rawat

Brand Director: Mukul Dhavan

Brand Associate: Shreyash Goenka

Vice President Planning: Pooja Rawat

Brand Strategy Associate: Sneha Sadani

Production House: Offroad Films

Director: Akanksha Seda

Executive Producer: Khalil Bachooali

Producer: Madhuri Joshi

Music: Sameer Uddin

Client: PhonePe

Director, Brand Marketing: Richa Sharma

Head, Brand Storytelling: Luckee Ssaeni

Creative Partner, Brand Storytelling: Madhavi Varanasi

Link to campaign:

 

Tags: Aamir KhanLeo BurnettPhonePeRajdeepak Das Leo BurnettRicha Sharma PhonePeThe Unstoppable India campaign

Related Posts

Unemployment emerges as India’s biggest worry, pushes COVID19 to 2nd spot in February: Ipsos survey
Featured

Unemployment emerges as India’s biggest worry, pushes COVID19 to 2nd spot in February: Ipsos survey

by Editorial
February 25, 2021
0

New Delhi: According to the February wave of the Ipsos What Worries the World global survey, Unemployment has emerged as...

Read more
Nielsen rolls out id resolution system for global attribution measurement
Advertising

Nielsen rolls out id resolution system for global attribution measurement

by Editorial
February 25, 2021
0

Mumbai: Nielsen (NLSN) today announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution....

Read more
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021
ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021
Shahir Muneer, Founder and Director,Divo

Influencer marketing is here and well to stay, with the number of brands and adoption to it increasing day by day: Shahir Muneer

February 24, 2021
We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

February 24, 2021
ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

February 23, 2021

Subscribe to Newsletters

Trending

Airtel enters the Ad Tech industry with Airtel Ads; Enables brands to en­gage with over 320 mn customers
Advertising

Airtel enters the Ad Tech industry with Airtel Ads; Enables brands to en­gage with over 320 mn customers

by Editorial
February 24, 2021
0

New Delhi: Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has entered the advertising business with the launch of Airtel Ads...

ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021
MX Player ropes in Sidd Mantri as Senior VP, Product

MX Player ropes in Sidd Mantri as Senior VP, Product

February 25, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.