Pidilite Industries a manufacturer of adhesives and sealants, construction chemicals, and automotive care products has announced the launch of a new digital campaign for Motomax Insta Shine. This is DIY vehicle polish. The campaign, conceptualised by Sideways, looks to reinforce the importance of providing effective solutions for vehicle care and maintenance. The digital film is on digital and social media platforms.
The company said that the humorous take on the daily scenario demonstrates the instant shine functionality of Motomax Insta Shine. Motomax caters to India’s four-wheeler and two-wheeler segments with a range of top-notch vehicle grooming and maintenance products. The latest addition to their portfolio, Insta Shine, aims to change the way in which vehicle enthusiasts care for their bikes.
Manish Dubey, Chief Marketing Officer, Pidilite Industries said, “Motomax Insta Shine is not just about giving your vehicle a quick shine; it’s about adding a touch of shine to your everyday life. This communication reflects the essence of our brand – providing effective solutions for vehicle care and maintenance. We believe it will resonate with our audience and reinforce Motomax Insta Shine as a go-to choice for auto-care.”
In the digital film a boy spots a girl and wonders why she would choose to accompany him. In a humorous twist, he decides to polish his bike with Motomax Insta Shine, proudly thinking, “Smart toh hu main, yeh kya, iska papa bhi aayenge.” The film unfolds as the bike instantly shines, catching the attention of the girl. To everyone’s surprise, she requests a ride, and in another comical turn, the girl’s dad also asks for a drop. The narrative brilliantly introduces Motomax Insta Shine and concludes with the tagline: “Bike Chamkao Instantly.
Abhijit Avasthi, Founder, Sideways says, “We’ve always enjoyed crafting fun narratives for our Pidilite films. With Insta Shine, we wanted to demonstrate the instant shine functionality, but still do so in our signature, humorous way.”
Feedback: [email protected]
