New Delhi: PINQ Polka, an intimate hygiene and lifestyle brand, has unveiled its latest campaign, “I O Me”, a bold celebration of individuality, inclusivity, and self-expression. With this campaign, PINQ Polka encourages women to break free from societal expectations and embrace their true selves without filters, limits, or labels.
Through a dynamic and rhythmic TVC, the campaign’s core message resonates powerfully, “No explanation, no excuse. Ye people pleasing kya hai, girl? I am my own muse; this story is mine—here to slay and shine.”
Visually, “I O Me” represents women from diverse backgrounds, highlighting unique journeys of self-love and confidence.
“‘I O Me’ is about breaking free from societal constraints and owning your narrative unapologetically. This campaign is a movement,” said Manveen Ssharma, Founder of PINQ Polka. “At PINQ Polka, inclusivity isn’t just a value; it’s the foundation of everything we do. We design products for all shapes, all sizes, and all stories. We believe every woman deserves the freedom to be her true self.”
Recognizing that intimate hygiene is deeply personal, PINQ Polka continues to create products that prioritize comfort, functionality, and the unique needs of Indian women. The campaign’s tagline, “Own Your Vibe,” reinforces the brand’s mission to empower women through self-care, confidence, and self-love.
The “I O Me” campaign will be rolled out across digital platforms and social media, igniting a wave of self-expression and empowerment. Through this initiative, PINQ Polka reaffirms its commitment to helping women embrace their imperfections, take charge of their narratives, and live authentically.
View this post on Instagram
