Mumbai: Piramal Pharma’s Consumer Products Division unveiled its new digital campaign, ‘Are you trying on your best days?’ for its ‘i-know’ product range to educate women on the concept of ovulation, while planning for a child. The brand has launched its first ever high decibel digital campaign that establishes a unique way of telling every woman’s journey towards pregnancy and her “tale of two lines” through testimonials capturing different perspectives and experiences.
Through this campaign, the aim is to create awareness about the fertile days and ovulation. The tagline – ‘Are you trying on your best days?’ signifies the need to identify the 4 to 5 days in a woman’s monthly cycle when they are most likely to get pregnant. The yearlong campaign focuses on addressing the insight that most women or even couples don’t think about ovulation or fertile days until they decide to start a family. This is an always on digital campaign with multiple touch points like social media and influencer activations.
Nitish Bajaj, CEO, Piramal Consumer Products Division said, “The need for understanding the concept of ovulation for conception is underestimated. Through this campaign, our aim is to educate women who are on the juncture to start family planning and make this journey smooth for them. Our campaign will showcase the experiences of women and couples who are in the similar phase of their life and emphasise on the need to identify these “best days to plan their baby.”