Mumbai: Piramal Realty,the real estate arm of Piramal Group has acquired a set of three digital billboards at Sion, Mumbai, amidst the Eastern Express highway. It is doing 3D activation. This initiative is an integral component of Piramal Realty’s marketing campaign for its latest launch, Vana, at Piramal Revanta, Mulund. Vana.
The goal is to reshape the definition of luxury, establishing an even deeper connection with nature in Mulund’s micro market. Showcasing greenery and an ecosystem, the campaign incorporates biophilia and the inclusiveness of nature to communicate. The hoardings feature a dragon fly that transitions between screens in its natural habitat amidst dense foliage, depicting the offering for residents. Leveraging anamorphic 3D billboards and CGI creatives, this campaign looks to immerse audiences in the property offered by Piramal Realty. The campaign will run across various platforms – social media, digital interfaces, print media, and billboards.
Kyron Dinshaw, Joint Vice President-Marketing & Commercial Leasing at Piramal Realty said, ” Outdoor media is extensively utilized by the real estate industry. Brands are using the outdoor canvas to further offer consumers an immersive experience with blended reality. Hyper realistic anamorphic installations are globally trending, and we have witnessed automobile, technology, and footwear brands using 3D OOH advertising. At Piramal Realty, we continually seek new and creative avenues to connect with our customers. Our latest phase Vana, at Piramal Revanta represents a harmonious blend of luxury living and natural serenity. Our campaign, highlighting anamorphic 3D billboards and CGI creatives, aims to captivate audiences and underscore the distinctive features of this phase. Our CGI Billboard has been well received by the real estate industry and our customers. This initiative breaks traditional clutter and aligns with our commitment to redefine the real estate arena by fostering creativity and innovation.”
Vana, the new phase at Piramal Revanta, is nestled in a 12-acre ecosystem at the foothills of Sanjay Gandhi National Park (SGNP). Offering low-density living with 2BHKs, 3BHKs & 3BHKs+Study residences, Vana the co,mp[any said aims to raise the bar for meaningful living in Mulund’s micro market. It offers 3-acres of privace, with just two towers in it. The company added that this is rare within developments of this scale.
It offers green landscapes, two clubhouses, over 50 amenities and a double-height entrance lobby featuring a 12,500 sq. ft drop-off.
Link to CGI Billboard:
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