Mumbai: Pitch To Get Rich, India’s first fashion entrepreneurship reality show, is creating a nationwide buzz with its eye-catching “Men in Black” campaign — a bold, on-ground activation blending mystery, ambition, and style in equal measure.
Currently trending at No. 3 on JioHotstar, the campaign features groups of 30–40 individuals dressed in sleek black suits and carrying gold briefcases emblazoned with the Pitch To Get Rich logo. The Men in Black have been spotted across Bengaluru, Jaipur, and Kolkata, sparking intrigue among onlookers and generating viral social media conversations in the lead-up to the show’s grand Diwali premiere.
The campaign vividly reflects the show’s core ethos — power, ambition, and opportunity. In Bengaluru, the Men in Black made appearances at prominent landmarks including MG Road, Church Street, Cubbon Park, Indiranagar 100 Feet Road, Koramangala, and Brigade Road. Jaipur’s iconic Hawa Mahal, Amer Fort, Bapu Bazaar, World Trade Park, and Patrika Gate provided a stunning backdrop to the spectacle, while Kolkata’s Victoria Memorial, Park Street, Camac Street, and Hathi Bagan Market saw equally enthusiastic crowds engaging with the campaign.
Adding further momentum, the Kolkata and Mumbai activations featured a special collaboration with Golubhai Badalia, the globally renowned diamond merchant and UHNI investor, who brings his vast experience in diamonds, equity, and venture investments to the fashion and entertainment world through Pitch To Get Rich.
“The briefcase represents opportunity, something everyone carries within, but only a few know how to unlock,” said Sanjay Nigam, Founder of the Fashion Entrepreneur Fund and the creative force behind Pitch To Get Rich.
The show brings together 14 emerging fashion entrepreneurs from across India, offering them a platform to pitch their ideas to leading investors and industry icons. Featuring Akshay Kumar, Karan Johar, Malaika Arora, and Manish Malhotra, alongside a panel of top investors, Pitch To Get Rich will evaluate cutting-edge fashion businesses competing for funding worth ₹40 crore.
The show is now streaming exclusively on JioHotstar, promising viewers an inspiring blend of fashion, ambition, Entertainment and entrepreneurship.
