MUMBAI: Bengal Warriorz have launched their latest campaign #Ek7Akraman, as they look to take the new season head on. They were champions of PKL Season 7.
This campaign features the likes of Maninder Singh, Captain Fazel Atrachali, Nitin Kumar and Nitesh Kumar. The campaign derives its inspiration from the Seven Warriorz who will stand united on the mat in their pursuit of excellence and glory during the course of the season.
The Warriorz – the players, embody the spirit of teamwork, where each raid and tackle is a testament to their unity and resolve. It is this unity, and shared heartbeat, that transforms them into more than just individual players. The Warriorz mentality emphasises the relentless spirit of overcoming challenges, and calls for an unwavering commitment to the game, showcasing the resolve to fight till the very end. That is the campaign’s message.
The Bengal Warriorz campaign aims to showcase the sport’s raw, unfiltered power and its ability to unite kabaddi fans from all corners of the nation. It also calls upon the fans to join the Warriorz army, to unite and let the voices be heard in each and every stadium, on every match day, as the players storm onto the mat with courage and grit.
While the players prepare for the upcoming season and get ready to do #Ek7Akraman, they are cheered on by the actor Shivaji Satam, famous for his iconic role of ACP Pradyuman in the TV show CID. He exhibits the tenets of leadership with panache while instilling a sense of togetherness and teamwork, which is shared by the Bengal Warriorz players.
The Bengal Warriorz are ready to conquer, and with #Ek7Akraman, they aim to take Kabaddi back to its roots — celebrating the sport’s unbreakable bond with the people. This season, it’s not just about victory. It’s about the spirit of Kabaddi. It’s about the Warriorz, and the fans, who make this journey unforgettable.
“#Ek7Akraman embodies the Warriorz mentality—driven, fearless, and united. With legends like Maninder Singh, Fazel Atrachali, and Nitesh Kumar leading the charge, this campaign is built to unite fans behind their every move. Shivaji Satam, known for his iconic role as ACP Pradyuman from CID, brings a sense of mystery and anticipation to the campaign, creating a deep connection with fans sweetened with nostalgia” said Jinisha Sharma, director, Capri Sports.
#Ek7Akraman the franchise explains is a very different campaign in the sports ecosystem, and it stands out like none other, much like the Warriorz mentality which is so well embodied in the Bengal Warriorz squad. Like the Warriorz, the campaign has left no stone unturned to ensure the fans and enthusiasts get behind the team with all their might, and support the players that include the likes of the legend Maninder Singh, Captain Fazel Atrachali and Vice-Captain Nitesh Kumar to name a few.
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