Planetcast Media Services, a media technology provider in India and Southeast Asia, acquires Switch Media, a white-label OTT platform provider deployed worldwide. Planetcast now owns all of Switch Media’s assets.
Switch Media, founded in 2006 in Australia, provides top-tier online streaming solutions for global brands and events like the Olympics, FIFA World Cup, and Formula 1. Planetcast acquired Switch Media to integrate its cutting-edge OTT solutions with Planetcast’s platform, NexC, aligning product development with customer needs.
“Switch Media is the perfect acquisition for Planetcast’s NexC platform, providing us with proven world-class OTT capabilities that are a vital cornerstone of our media services and solutions portfolio and one that will help us build out our international expansion strategy,” says Planetcast’s CEO, Sanjay Duda.
“Battle-tested across varied customer segments such as Pay TV Operators, broadcasters and Telcos, Switch Media’s OTT platform has successfully hosted some of the most sensitive global sports and entertainment properties. We welcome the Switch Media team to the Planetcast family. We are looking forward to more tightly integrating its feature-rich OTT solutions with NexC, our cloud-first unified-service platform, to ensure that our customers can streamline content operations and drive monetisation.”
Commenting on its plans for Planetcast, Utsav Baijal, Head of India Private Equity at Apollo Global, says: “Because Planetcast adds significant value to its Indian and Asian customers, we are actively looking for such synergistic cross-border, global transactions such as Switch Media as the most effective way to build their international footprint and capability set.”
Over nearly 20 years, Switch Media’s adaptable solutions address evolving needs in media and entertainment. Their versatile platform allows customers to handle online video effectively, resulting in high-quality content and robust capabilities for OTT monetisation.
Switch Media’s CEO, Mark Johns said of the acquisition: “Our journey with Planetcast promises to open up new markets and broaden our customer-base. The integration with Planetcast’s NexC platform will unlock tremendous value for Switch Media’s customers seeking to better leverage their content. Additionally, Planetcast’s large support infrastructure will further enhance agility and availability of support to Switch customers.”
