Influencer Marketing, a way by which every brand is promoting itself in some way or the other. But are you getting it done right for your brand? And are you able to get the desired brand awareness from the Influencer Marketing Campaigns?
If not, then we are here with some really helpful tips. Checkout for these before planning your Influencer Marketing Campaign!
Defining Your Target Audiences!
The pre-requisite for planning an Influencer Marketing Campaign is to have the knowledge about the people you are targeting. Only then the collaboration with the influencers and your campaign would lead you the desired outcomes. Carefully defining the key target audience and their demographics is very crucial. Checking for the insights is therefore very important before you start off with your strategies. Tools like Google Analytics etc. can prove out to be highly beneficial while setting your basic layout and the target group. Analyzing the interests of your target audiences would give you great clarity while choosing the niche of your social media influencer.
Defining Your Desired Goals!
Understanding your prospect out of the Influencer Marketing Campaign is of utmost significance. Without a set of goals that you intend to see as an outcome, you can by no means launch any campaign. So, be it the planning stage or the later stage to manage the effectiveness of your campaign, goals and objectives should be laid down precisely.
The basic idea for why are you launching a campaign should be defined so well that it’s always clear; if your focus is user engagement for which you need to consider your engagement rate, social media following, reach and other factors or revenue generation for which you might have to look out for conversion and click through rates. So, well-defined goals and performance metrics are keys to any successful campaign.
Finding Apt Social Media Platform and Apt Influencer(s)!
Another vital phase for leading a successful Influencer Marketing Campaign is the accurate selection of social media platforms. There are different platforms for different purposes so there is needs to be proper understanding about the platform that best suits your needs and then the content tailored in accordance to the functioning of the platform. Each platform serves a set of requirements and each has its own importance and marketing aftereffects.
Platforms like Facebook and Instagram are best suited for visual content and aesthetics whereas platforms like YouTube are good for tutorials and video sharing and reviewing purposes. Selecting the right platform, therefore, is of paramount importance as you need to also make sure that your target audience in frequently active over the media.
Now it is also important to choose the right influencers. Yes, indeed a decisive task! Finding an influencer who is popular in your niche, is in alignment with your brand’s values, has an impressive reach and credibility level amongst the audience is essential and worth collaborating with.
Tracking the Success of the Campaign!
Tracking your success from time to time is highly advised. A continuous eye should be kept to check on with the response your campaign is getting. This will help answer the questions whether the expectations are being met and if not then what went wrong, was it the wrong choice of influencers or the target audience was not well defined or selected?
So this tracking, analyzing and introspection of your Influencer Marketing Campaign would work in helping you the best way forward.
Always one can look out for investing in an Influencer Marketing Tool as it is a great way of measuring the Return of Investment from the campaign. Yes, this calls for a budget hike, but if you can then, it is worth spending your money!
Looking Out for Influencer’s Testimonials!
It is not necessary that you will have to limit your campaign to a certain number of posts which the influencers share. You can always ask your influencers for the testimonials which you can use even after the campaign ends.
These testimonials can be highly profitable in the way that you can use the content as your social media posts or it can even be included on your organization’s website as well as in promotional emails. This makes it much more visible to anybody visiting your site and they will understand your brand/product/service as the one being affirmed by influencer(s). These depictions of influencer endorsements when posted and reposted tactfully will, in turn, build more trust and credibility for your brand.
These small but really important aspects can definitely help your organization with the best outcomes.
Hope you consider them before planning out your next campaign!
Authored By Gautam Madhavan, Founder and CEO – Mad Influence.