PlayboxTV is an initiative that aims to fulfill and cater to the entertainment needs of the audience and change the outlook of online streaming services in our country. It is a collaborative effort of two companies, Next Trillion Technologies and Microscan Infocommtech that sought to bring about a revolution. PlayboxTV has been made with a vision to make entertainment accessible to all, and that too in a subsidized manner. It opens new avenues for all the internet providers, local cable operators and multi system operators, so that they too can flourish and survive the competition.
PlayboxTV allows you to watch multiple OTT platforms and Live TV under one roof. It is accessible both on TV and mobile devices. Even in the absence of a Smart TV, PlayboxTV set-top box could be used to avail the same services on your television set. It customises your interests and choices and gives you recommendations based on that. With over 100,000 movies, 350+ live TV channels, multiple originals and your favorite shows, the app makes sure that you can view content anytime, anywhere. Now with renowned OTT platforms like ZEE5 and SonyLIV coming on board, the entertainment quotient is strengthened even more.
Aamir Mulani, the Founder & CEO, PlayboxTV remarked, “I am truly excited for these collaborations that aim to revolutionize the OTT space. We are trying to adapt and evolve according to the rapidly changing needs of the consumers, who are now in search of a single OTT aggregator to consolidate and bundle their favourite OTT platforms into a simple yet accessible application. We at PlayboxTV believe that connecting the movie lovers to their favourite content is of utmost significance and that is how we will be able to stand out in the fast-progressing OTT industry. I feel immense pride in being the youngest player in the industry. We are able to convince such big OTT players to come together into a single app with one pricing. The ecosystem is evolving; hence consolidating & bundling is the way forward for an affordable viewing experience.”
Regarding this endeavour with PlayboxTV, ZEE5 spokesperson Vivek Arora, Head – Alliances & Partnerships at ZEE5 commented, “ZEE5 is excited to partner with PlayboxTV and unlock a completely new audience demographic who can now enjoy our best-in-class stories. Value-driven partnerships have always been important to us and this association with PlayboxTV aligns with our larger goal of harnessing the power of ISPs hyper-local presence with ZEE5’s diverse content library to democratise entertainment for millions of individuals across the country. Being India’s largest home-grown video streaming platform and Multilingual Storyteller for millions of entertainment seekers, we want to make sure that people across the country enjoy the content available on our platform from anywhere, in their preferred language. We are thrilled to be a part of the PlayboxTV family, and on the back of this strategic alliance, look forward to expanding our footprint across the country.
Commenting on this initiative with PlayboxTV, SonyLIV spokesperson Manish Aggarwal, Head – Growth & Monetization, Digital Business has said, “At SonyLIV, we are consistently making efforts and committing resources to build a great personalized experience for our users. This partnership with PlayboxTV enables us to further expand our consumer footprint to wider pop-strata and bring millions of new users onto the digital content platforms. The audience is always on the lookout for good and wholesome entertainment and this association will enable them to consume a wide range of SPNI content in a familiar environment.”
