With the launch of two short films Lonely Girl and Peanut Butter Playground Digital Cinema has garnered a combined viewership of 4.5 million views
Mumbai: Sunil Kumar Thadani and Mohan Shetty owned Digital entity Playground is in the process of creating new age digital content for its digital cinema YouTube channel offering its Gen-X viewers a bouquet of versatile.
The company has launched its second short film titled Peanut Butter on 6th March 2017 and it has already crossed 2.6 million views that also generated 26000 likes and more than 1000 threads of comments. The Company has garnered a combined viewership of 4.5 million views, which is a phenomenal factor in Digital content space.
Playground has launched its first Short, ‘Lonely Girl’ starring Riya Sen and Kyra Dutt recently has also crossed 2.5 million views.
PLAYGROUND Digital Cinema is a new digital platform launched by Sunil Kumar Thadani (the Founder-CEO) and Mohan Shetty (the Co-Founder) to service the on-the-go customer. With a much younger, busier and digitally savvy audience today, PLAYGROUND brings the big screen into the palm of millenials.
Besides movies and short films, PLAYGROUND also offers web movies, theatres, plays, documentaries, celebrity interviews (films and sports), celebrity talk shows (films and sports), movie reviews, Bollywood news, music talent promotion, etc.
In its latest Short film Peanut Butter, for the first time, actress Gauahar is playing the character of a 28-year-old Priya Mathur in the coming-of-age story which revolves around her challenges. Gauahar, who has stepped out of her comfort zone to portray the challenging role, was very touched when she has narrated the story and decided to take up the film without even a pre-shoot rehearsal.
Since the shoot of such scenes is emotionally gruelling, after a sequence which was intense, Gauahar broke down on the sets. She couldn’t hold back her emotions as she got too involved in her character.
On the day of the shoot, said a crew member, “Gauahar performed exceptionally well and was so much into the character that she cried naturally, as a mother would because of her deep involvement in the character, the entire unit felt what she was trying to emote as she felt the pain and sorrow of Priya Mathur. Her cry left the entire unit in teary eyes.”
The short Peanut Butter and Lonely Girl are available to watch on Playground Digital Cinema YouTube Channel:
