MUMBAI: playR has announced the continuation of its partnership with Chennai Super Kings (CSK) for the 2025 season as their Global Merchandise Partner. As part of this collaboration, playR will offer merchandise, including apparel, sports equipment, and accessories.
Ravi Kukreja, Co-Founder of playR and Director of iCOREts Private Limited, said, “We are excited to continue our partnership with CSK. With a massive and dedicated fan base, CSK represents an extraordinary community, and through this partnership, we aim to honor and engage every fan. At playR, we are committed to providing both domestic and international CSK supporters with a broad range of products. From Team Jerseys and Fan-wear to Cricket Gear, Fitness Items, and accessories, playR strives to offer an extensive collection of products that fans can incorporate into their daily lives all year round.”
Kasi Viswanathan, CEO Chennai Super Kings Cricket Limited, said, “We are thrilled to continue our collaboration with playR as our Global Official Merchandise Partner. Their innovative approach to merchandise ensures that our fans will have access to high-quality, exciting CSK products that they can wear with pride.”
Founded in 2021, playR said that it is dedicated to inspiring confidence, creativity, and fearlessness through its unique and stylish product offerings. From casual wear like t-shirts, jackets, and shorts to sports gear such as bats, balls, and protective equipment, playR caters to a diverse range of interests. The brand said that it also focusses on building strong relationships with its customers and employees, supporting community initiatives, providing continuous education for its staff, and giving back to the community. With a vision to be a global leader in Lifestyle, Sports, and Service Management, playR said that the goal is to push the boundaries of innovation and excellence.
